These are selected news articles that showed up in our inboxes on Monday morning that we want to pass along to you.
Talking U.S. Bank Stadium With Yahoo! Sports Radio (SB Nation)
“This show is all about the stadium, folks. We talk about some of the features that will make U.S. Bank Stadium unique, as well as a few other topics like the recent advertising dispute between U.S. Bank and Wells Fargo around the stadium area.”
Paradigm’s Chip Hooper, Agent for Dave Matthews Band, Phish & More, Dies at 53 (Billboard)
“Hooper, a fixture in the concert business, joined Paradigm when the firm acquired Monterey Peninsula Artists in 2005.”
Snapchat MLB Partnership Brings Snapchat Day, SnapBat To Stadiums for Live Game Coverage (International Business Times)
“Snapchat users can expect to see more player contributions this year. Players are now permitted to use smartphones in dugouts and bullpens during live games.”
How Airbnb is Working With the Meetings Industry (Convene)
“We recently caught up with Jonathan Mildenhall, Airbnb’s chief marketing officer, for an update on how the sharing-economy giant is courting the events industry.”
What Arts Managers Can Teach Business (ArtsHub.com.au)
“Arts managers have plenty to teach business managers, as Macquarie Graduate School of Management has just recognised.”
(Image: Minnesota Vikings)
Talk about a great fan experience. Airbnb partnered with the Toronto Maple Leafs and the Toronto Raptors to host two fans at Air Canada Centre. The winners, Lucas and Maddy, had special access to back-to-back games and spent a night in a customized suite in the venue. Check out the video above for the full story.
Congratulations to the following individuals who recently were awarded the Certified Venue Professional (CVP) designation during the AVSS/GuestX conference.
Thanks to the generous funding and support from the IAVM Foundation, the CVP program was launched in August 2015 at VenueConnect in Baltimore. It recognizes the competence of middle-to-senior-level managers of public assembly venues as well as assisting the managers in creating a professional roadmap in the venue industry.
The CVP designation says three important things about an individual: he or she is a capable professional, is committed to the industry, and is pledged to continued professional growth and development. Venue professionals who earn the CVP designation are recognized, by those inside and outside the industry, as skilled in their profession.
The next exam for a CVP designation will take place at the Performing Arts Managers Conference in San Antonio, Texas, March 7-9.
Once again, congratulations!
Mike Cronin, CVP
Associate Executive Director
Sanford Center
Bemidji, Minnesota
Jeff Davis, CVP
General Manager
College Park Center
Arlington, Texas
Carol K. Foley, CMP, CVP
Convention Services Manager
Emerald Coast Convention Center
Fort Walton Beach, Florida
Karen Hoffman, CVP
Director Event Services
Madison Square Garden
New York, New York
Ricky Nichols, CVP
Assistant Director
UTEP Office of Special Events
El Paso, Texas
The year is flying by at warped speed as we just completed our mid-year board meeting in Dallas a few weeks back. Below are the key items discussed, accomplished, or moving forward.
I appreciate all the feedback we have received each step of the way on so many of the projects noted above. An engaged association is a thriving association! I look forward to sharing more information after the board call in the spring and, of course, will keep everyone updated as the CEO search continues.
On Monday, February 29, the United States Soccer Federation released its new crest for their first major rebranding since 1995. Using Google Cardboard, The U.S. Soccer Federation distributed more than 10,000 packages to registered Club Supporters and Development Academy players to make the official announcement.
“This is an area that I think is still in a really unique phase,” Jay Berhalter, U.S. Soccer’s chief commercial officer, told The New York Times. “We’re not really sure what it will end up being. But when we looked at it to launch the crest, we thought it would be a really good fit for this type of dynamic.”
As a soccer supporter and general sports fan, I’m a big fan of the new crest as it aligns well with other popular U.S. Olympic sports such as hockey and basketball.
Supporters awoke this morning to find multiple social media posts from U.S. National Team Players showcasing their U.S. Soccer package and wondering more about what was included in the virtual reality announcement and what they needed to do to see it…which is much more appealing than reading a press release or watching a press conference, to say the least.
“We kept on coming back to the notion that the press conference isn’t really something that drives the fan experience,” Berhalter told the Times. “Therefore, we’ve moved away from that to something that is more immersive and experiential to the fan.”
Does this have any of our venue managers thinking about new ways to announce your next big concert or sporting event? Would you consider using virtual reality for a major announcement coming from your venue? Would your announcement be more effective using the artists or athletes instead? What are some other interesting concepts you’ve used in the past?
“You want people to get genuinely excited about something, and you want to do it in an atmosphere that they can really embrace,” Joe Favorito, an instructor in strategic communications at Columbia University who consulted on a similar project for the Rugby World Cup, told the Times. “Sometimes the best way to do it is literally to drop it on their doorstep.”
(Image: Almanenny16)