Ticketfly recently had Harris Poll conduct a survey to find out how U.S. adults are using their smartphones during live events. Here are the top findings, according to a release from Ticketfly.
—Thirty-one percent of 18-34 year olds are using their phones during half of an event or longer.
—Forty percent of female smartphone owners 18-34 that attend live events say they use their phones to take pictures at events, compared to only 24 percent of males their age.
—Females in the 18-34 age range are also more likely than their male counterparts to share their experiences via social media apps during the event (35 percent vs. 22 percent, respectively).
—Seventy percent of smartphone owners age 18-34 who attend live events are interested in using their phone as their ticket to enter an event.
—Two thirds (66 percent) of smartphone owners age 18-34 who attend live events are interested in using their phone to pay for food, beverages, and merchandise.
If you’ve attended a live event in the past year, these numbers shouldn’t surprise you. Fans are increasingly using their smartphones to connect with friends, the venue, and the artist or team. What’s interesting about this survey are the findings around female use, specifically single females, during live events.
“Females—especially female millennials—are using their mobile devices during live events to capture their experiences and share with friends via social media,” wrote Chris Pappas, PR manager for Ticketfly. “Singletons are also more likely to share their live-event experiences via social media apps than their married counterparts. If people aren’t using their phones to spread a bit of FOMO [fear of missing out] around, they’re using them to search for relevant info.”
Pair that with the knowledge that more than 60 percent of those surveyed are interested in getting mobile notifications about offers for merchandise, food and beverage, and VIP access during a live event, and you have a great marketing opportunity to act upon however you see fit.
Please visit Ticketfly for more stats from the survey.