The cashless experience is fully underway at Atlanta’s Mercedes-Benz Stadium.
The occasion for the debut was Atlanta United’s season-opening soccer match against FC Cincinnati. In becoming the first NFL and Major League Soccer facility to utilize the cashless transaction model, the venue expects the move to not only allow the stadium to adjust prices on F&B choices with greater frequency, but to save guests time as well.
Atlanta’s Mercedes-Benz Stadium has reported a “very smooth” transition to a fully cashless experience, despite stating that less than one per cent of attendees at Sunday’s opening event utilised new reverse ATM machines installed in the venue.
AMB Sports + Entertainment operates the stadium and installed 10 reverse ATM machines located on each level to enable guests to deposit up to $1,000 in cash for use on a universal debit card from Visa that can be used inside and outside the facility.
The venture marks the latest effort by AMB Sports + Entertainment (AMBSE) – operator of the stadium, United and NFL team the Atlanta Falcons – to enhance the fan experience at the venue. AMBSE installed 10 reverse ATM machines on each level of the stadium, allowing fans to deposit up to $1,000 (£759/€885) in cash for use on a universal debit card from Visa, both inside or outside the stadium.
AMBSE spokesperson Heather Sautter told the Atlanta Business Chronicle that while the machines were used by less than one percent of the 70,000-plus crowd at Sunday’s game, the move to card and mobile-only payments “went very smoothly,” and that officials “are pleased with the progress.” Sautter added that the number of transactions before and during the match were in direct line with average numbers from last season.