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Ungerboeck’s Latest Acquisition Enables Launch of Risk Management Tool for Venues and Events

May 27, 2022
by R.V. Baugus
#riskmanagerbyungerboeck, #stevemackenzie, #ungerboeck, #waynemiddleton
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By Stacie Bauer

Ungerboeck announced that it has acquired the products developed by risk management agency Reliance Risk and will be debuting an industry-first application for mitigating risk to events and venues.

Risk management is an essential part of venue management and event planning. As the industry continues to be impacted by major shocks like the COVID-19 pandemic, terrorism, accidents, and severe weather incidents, Ungerboeck is committed to helping its customers better manage risks of all kinds.  

The acquisition of both Reliance Risk products, RiskSense101 and VRM360, gives Ungerboeck the power to offer a valuable new solution: Risk Manager by Ungerboeck. The new application is specifically designed to give venue and event organizers a better understanding of threats and help them be proactive instead of reactive in the face of potential issues.

“The unique nature of events dictates the need for a customized, simple, but powerful technology solution to help mitigate and monitor risk,” said Wayne Middleton, founder of Risk Sense Technologies and co-developer of the new application. “We have built this into Risk Manager by Ungerboeck and are grateful for the shared vision, passion, and global reach that Ungerboeck brings to help our industry manage risk.”

Steve Mackenzie, Executive Vice President of Ungerboeck, said the new application fills a void in the market.

“Over the past few years, several events have become major headlines for all the wrong reasons,” he said. “Think of the Manchester Arena bombing, the shooting in Las Vegas, or the Astroworld crowd incident. By offering this tool, we are ensuring venue and event operators are equipped to identify potential risks and produce the necessary tasks and reports to back up the process.”

Before joining the Ungerboeck family, Middleton’s risk management software was already used in venues across the Asia Pacific Region. Now thanks to Ungerboeck’s global reach, thousands of additional organizations will benefit.

“Qudos Bank Arena, along with the larger ASM Global operated venues throughout Australia, have held a license to the software for over seven years. It has been an important tool in helping us understand the risks that our venues encounter and ensure that we have taken appropriate measures to mitigate them,” said Steve Hevern CVE, General Manager of Qudos Band Arena. “We congratulate Wayne and Ungerboeck on this global partnership and look forward to more innovative technology that will help us continue to host safe and successful events.”

Middleton will continue in his role as Managing Director of Reliance Risk, and as a risk management consultant, setting the benchmark for best practices across the industry.

“We’ll build on the unique system that Wayne, a world-renowned risk management expert, has developed over the past decade,” Mackenzie said. “This is incredibly exciting for the market to finally have access to a dedicated risk management software.”

Stacie Bauer is Event & Sponsorship Coordinator, Marketing, at Ungerboeck.

Pictured: Steve Mackenzie and Wayne Middleton

R.V. Baugus
About the Author
R.V. Baugus is senior editor of IAVM's magazine, Venue Professional. Baugus is a 12-time Quill Award winner from the Dallas chapter of the International Association of Business Communicators (IABC) and Silver Quill recipient from the Southern Region of IABC. He is devoted in his community by serving as a deacon at his church, a facilitator leading a Grief Share class, high school football public address announcer for the Irving ISD and basketball PA announcer for Nimitz High School.
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