Jacksonville Mayor Lenny Curry and Brian E. Wolfburg, President/CEO of VyStar Credit Union, announced that a naming rights agreement has been reached between VyStar and the City of Jacksonville for the SMG-managed Jacksonville Veterans Memorial Arena – a first for the 15-year-old arena. Legislation to enact the agreement has been filed and sent to the Jacksonville City Council. Pending City Council approval, the arena will be known as VyStar Veterans Memorial Arena on a 15-year, $9.76 million deal.
“In coordination with veteran leaders, my staff and VyStar, we have an agreement that is good for taxpayers and at the same time 
creates new program funding for veterans in our City,” said Mayor Curry. “This is a win for everyone involved, and I will work with the City Council to earn their approval.”
“VyStar will be honored to have its name alongside our brave veterans’ on the arena,” Wolfburg said. “Both of our missions, to serve and recognize our great military, could not be more aligned. Based on VyStar’s deep roots in the military community, past and present, we can’t imagine a more suitable naming partnership.”
In addition, the naming rights agreement provides for several Veteran support initiatives – including a concessions donation program, which will allow arena patrons to make donations to an approved veteran program when making a purchase at the arena’s concessions stands. Other initiatives include a veteran memorial, as well as discounts for veterans and VyStar members on concessions, tickets, and parking. Veterans will also be included in ticket presale opportunities making it possible for them to purchase tickets before public on-sales.
