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NFL Jacksonville Jaguars Unveil Plans for Stadium of the Future

June 09, 2023
by R.V. Baugus
#jacksonvillejaguars, #stadiumofthefuture, #tiaabankfield, NFL
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From jaguars.com

The Jacksonville Jaguars introduced conceptual designs for the Stadium of the Future, a design project nearly three years in the making intended to inspire a transformation of Downtown Jacksonville and secure NFL football in Northeast Florida well into the future.

The video visualization and renderings were unveiled on 1stdowntownjacksonville.com and across Jaguars’ social media channels.

“We have reached the end of this important and initial phase of this project, the design of the stadium we envision will be the home of the Jacksonville Jaguars and serve our entire community for generations to come,” said Jaguars team owner Shad Khan. “From stadium discussions starting in 2016 to the formal process launched in July 2020 and now concluding, our objective has always been the same – lock in a promising future for the Jaguars and help our downtown become an economic engine to lift all of Jacksonville, particularly areas that have been underserved. Being able to share the video and stadium design highlights with the people of Jacksonville is a significant step forward in that effort.

“This is also all happening at a fantastic time for everyone. Jacksonville is red hot. Just check out all of the recent rankings — best places to live, best housing market, hottest job market, best place to start a business, Jacksonville ranks within the top five in all of those lists. Add the fact the Jaguars are coming off a playoff season, and positioned for even better days ahead, and it all points to better and hopefully our best days just ahead in Jacksonville.”

The Jaguars and City of Jacksonville officials began work toward a long-term stadium solution in July 2020 with a thorough engineering assessment of the current stadium, TIAA Bank Field. The assessment concluded it was possible to solve stadium challenges via a renovation of the city-owned facility versus new construction.

In-depth surveys of fans and other key stakeholders followed along with a comprehensive selection process for a design partner. After its selection as architect for the project team, HOK’s Sports + Recreation + Entertainment practice then collaborated with the Jaguars on turning concepts into more definitive renovation plans.

“This transformation transcends the stadium’s boundaries. The design creates an iconic, accessible community nexus that ties together the surrounding neighborhoods and riverfront,” said Peter Broeder, HOK’s design principal. “The venue will celebrate Jacksonville’s natural landscape and climate, offering a park-like ambiance enriched by the latest amenities, engaging social spaces and state of the art technology. This unprecedented project will position Jacksonville as a premier destination for top-tier sports and entertainment events for decades to come.”

In addition to HOK, the project team includes Impact Development and Management as the owner’s representative, with AECOM Hunt and Barton Malow serving in the role of preconstruction manager.

The Stadium of the Future design meets the evolving needs of all stadium stakeholders, which include the Jaguars, the annual Florida-Georgia college football game, the TaxSlayer.com Gator Bowl, international sporting events, major music festivals/tours, and the thousands of fans and guests in attendance at each event.

R.V. Baugus
About the Author
R.V. Baugus is senior editor of IAVM's magazine, Venue Professional. Baugus is a 12-time Quill Award winner from the Dallas chapter of the International Association of Business Communicators (IABC) and Silver Quill recipient from the Southern Region of IABC. He is devoted in his community by serving as a deacon at his church, a facilitator leading a Grief Share class, high school football public address announcer for the Irving ISD and basketball PA announcer for Nimitz High School.
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