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Pittsburgh Steelers, Acrisure Announce Partnership for Stadium Naming Rights

July 15, 2022
by R.V. Baugus
#acrisurestadium, #pittsburghsteelers
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The Pittsburgh Steelers announced that the new name of their home stadium will be Acrisure Stadium. Financial terms of the 15-year deal for the stadium were not released.

Acrisure is a Fintech which operates a top 10 global insurance broker. The company provides a broad array of AI-driven solutions across Insurance, Real Estate Services, Cyber Services, Asset Management and more to millions of clients. Notably, Acrisure has grown from $38 million in revenue to more than $3.8 billion in just over eight years and has rapidly expanded its global footprint.

“We are excited to partner with Acrisure for the naming rights to our stadium,” said Steelers President Art Rooney II. “Acrisure provided us with an opportunity to ensure our stadium continues to be a valuable asset for our fans as well as keeping up with the market value of NFL stadiums. We are very appreciative to partner with Greg Williams and his company, and we look forward to a long, beneficial relationship for years to come.”

“The Pittsburgh Steelers are an institution in American sports and a globally recognized brand. Partnering with the Steelers is the opportunity of a lifetime and a tremendous honor,” said Williams, Acrisure Co-Founder, Chairman and CEO. “Through Acrisure Stadium, we will increase awareness of the extraordinary advantage Acrisure brings our clients while conveying our strong sense of community. Relatedly, we are eager to invest in the Pittsburgh community and broader region as we chart our course to an unforgettable first season. This relationship truly embodies and aligns two organizations that have high standards and are determined to achieve great things.”

The stadium had been known as Heinz Field since it opened in 2001. The original deal was for 20 years and $57 million that was extended through the 2021 season. The company has said that it will continue to be a long-term sponsor at the stadium.

R.V. Baugus
About the Author
R.V. Baugus is senior editor of IAVM's magazine, Venue Professional. Baugus is a 12-time Quill Award winner from the Dallas chapter of the International Association of Business Communicators (IABC) and Silver Quill recipient from the Southern Region of IABC. He is devoted in his community by serving as a deacon at his church, a facilitator leading a Grief Share class, high school football public address announcer for the Irving ISD and basketball PA announcer for Nimitz High School.
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