Partnership includes concessions, performance dining for student-athletes and catering across Trojan Athletics
The University of Southern California Athletics Department today announced a partnership with Oak View Group(OVG), the global leader in premium live entertainment infrastructure and services, as the hospitality provider for on-campus athletics venues, including the new Rawlinson Stadium, Dedeaux Field, and The Galen Center.
The partnership represents a shared commitment to enhancing campus life through food, service, and experiences that celebrate USC tradition. New food & beverage offerings are available at concessions stands with a focus on delivering fresh, locally inspired menus, exceptional service, and a game-day atmosphere that reflects the spirit and pride of the Trojans. Additional highlights will include signature menu items, grab and go markets to reduce wait times, and upgraded premium hospitality areas for fans, alumni, and special guests.
“USC’s athletics venues are home to decades of tradition and unforgettable moments,” said Charles Griffin Cale Director of Athletics Jen Cohen. “As we continue to better engage our fans and further invest in our student-athletes, this partnership with Oak View Group allows us to honor that legacy while introducing new standards of hospitality, service, innovation to ensure world-class experiences for the Trojan Family.”
In addition to concessions, OVG offers performance dining for teams at The Galen Center Arena, providing services that support student-athlete performance and recovery, and manages catering for select athletics events.
“Few institutions embody tradition and excellence like USC,” said Ken Gaber, President, OVG Hospitality. “We’re thrilled to partner with such an iconic athletics program to deliver hospitality that’s bold, forward-thinking, and authentically Southern California while setting a new benchmark for the college game-day experience.”
OVG has a growing portfolio of collegiate athletics collaborations, supporting some of the nation’s most respected universities and campus venues, including Vanderbilt University, University of Connecticut, Penn State University, University of Kansas, University of Arizona, Texas Tech University, Villanova University, Virginia Commonwealth University, Colorado State University, University of Illinois, University of Texas, Missouri State University and Virginia Tech, among others.
