Earth Month Seed Pocket Initiative Brings Pollinator-Friendly Plants, Education and Joy to Families Across Los Angeles Neighborhoods
Photo courtesy LACC
The Los Angeles Convention Center (LACC) extended its sustainability efforts beyond its campus via a new partnership with the Los Angeles Neighborhood Land Trust (LANLT), thereby supporting community beautification and biodiversity across neighborhoods throughout Los Angeles County. The collaboration was part of the LACC’s commitment to raising environmental awareness during Earth Month.
The initiative began with the Center first assembling over 300 “seed pockets” as part of an employee team building event on Earth Day. The pockets—each made from soil, compost and 16 varieties of California native wildflower seeds encased in natural clay—were then delivered to the LANLT for distribution at the nonprofit’s annual Spring Festival, which took place on April 25. The festival welcomed more than 100 families, each receiving seed pockets to plant at home or within shared community garden spaces.
“This is about thinking differently as a venue,” said Enjoli Ferrari, senior sustainability manager at the LACC. “We’re not just asking how to reduce our footprint inside the building but how we can actively contribute to the health and resilience of the city we support.”
“These seed pockets are a simple but powerful way to help families connect with nature,” said Diana Campos-Jimenez, lead community organizer with the Los Angeles Neighborhood Land Trust. “You simply place them in the soil and let nature do its thing. They help beautify spaces, support pollinators and bring joy, especially to kids who are learning how food grows.”
In addition, the wildflowers are perennials. “They come back stronger every year,” added Ferrari. “With California native seeds, you really cannot mess up. They are extremely forgiving and rewarding.”
Through LANLT’s network of nine community gardens, the seed pockets will reach neighborhoods including Koreatown, South Los Angeles, Compton, the San Fernando Valley and additional sites throughout the city – amplifying LACC’s sustainability impact across diverse microclimates.
The initiative reflects the Center’s broader commitment to sustainability and community engagement, inspired in part by LA28’s focus on increasing resilience and supporting native ecosystems leading up to the 2028 Olympic and Paralympic Games. During the 1984 Olympic Games, the LACC served as the main press headquarters. In 2028, located within LA28’s DTLA Zone, the venue will host sports for both the Olympics and Paralympics, including table tennis, judo, wrestling, fencing and taekwondo, as well as boccia, para judo, para table tennis, para taekwondo and wheelchair fencing, respectively.
“Innovation in our industry isn’t just about technology or infrastructure,” added said Kimberly Weedmark, general manager of Los Angeles Convention Center for Legends Global, which manages the venue. “It’s about leadership, partnership and recognizing that venues can—and should—play an active role in the communities they serve.”
