Live Nation, NextVR, Hulu, and Vice Media have teamed together to stream virtual reality (VR) concerts starting this summer. “We have these magical two hours happening, and we have access to the environment, whether on stage or backstage interviews,” Live Nation President and CEO Mich

StubHub recently announced that it will offer Final Four ticket buyers preview of their seats via virtual reality (VR). Fans can experience it through their StubHub iOS and Android apps on their smartphones, tablets, or by using a VR headset. “We didn’t want to do something just for f

Fox Sports and NextVR have signed a five-year, non-exclusive deal to broadcast major sporting events in virtual reality (VR). “It’s important for us to be at the forefront of how sports fans are consuming content well into the future. I think virtual reality represents that,” David Na

You know, if you’ve been following this blog closely, that I’m fascinated with virtual reality (VR) technology. Let’s be clear, though. I don’t believe it will kill the live event business. Humans are social animals, and we’ll always want to surrounded by

Imagine putting on your virtual reality (VR) device and shooting hoops in your favorite arena. That scenario is one step closer thanks to technology developed by Ultrahaptics. The technology allows VR users to receive tactile sensations from 3-D objects floating in mid-air. It does so