Ads are not evaluated in isolation, and emotions invoked by them can affect adjacent products, according to a recent marketing study. “Marketers typically don’t consider that the emotions produced in one marketing message may be influencing more than just our feelings towa

Dodger Stadium held it’s annual Pups at the Park on Saturday, June 20. This is Gizmo T. Pug’s report of the day.

Wimbledon has begun and with it some biometric measurements from fans. Luxury car maker Jaguar is the official car sponsor of the tournament and it gave fans wearables and installed court sensors to measure moods, emotions, heart rates, and movements. The company is sending out the re

We continue with spotlighting recipients in the IAVM Foundation’s inaugural class of 30|UNDER|30. This time, we feature four from the class and ask them, “What influenced you to get involved in the venue industry?” Laura Doyle Guest Relations and Event Security Manager SMG

The National Association of Collegiate Marketing Administrators (NACMA) and the Warsaw Sports Marketing Center at the University of Oregon recently conducted a study to discover how to get students into stadiums and keep them there until the event is over. “It’s definitely