Region 6 Newsletter

Over the past few months, AT&T Performing Arts Center in Dallas has hired and promoted multiple individuals to fill vacancies on their outstanding team of venue managers. These new hires and promotions include:

Warrren Tranquada, President & CEO
Mr. Tranquada recently transitioned from his successful tenure as the Executive Vice-President and Chief Operating Officer of the New Jersey Performing Arts Center (NJPAC) in Newark, NJ to lead the Center in Dallas. Mr. Tranquada will replace Debbie Storey, who has shown tremendous leadership as President and CEO since 2017.

Kit Westerman, Director of Operations
Mr. Westerman has been promoted from the production management team to Director of Operations and will oversee food and beverage, parking and public safety, along with resident company relations and carry producing responsibilities. Kit brings a multitude of successes from theaters, arts centers, festivals, and education programs throughout the country, but most recently from the award-winning National Dance Institute education program in New York City, bringing dance, music, and performing arts to over 6,500 public school children each week free of charge.

Weston Keifer, Director of Production
Mr. Keifer returns to ATTPAC as Director of Production after spending a year and a half with the Plano Independent School District, helping to establish their operations and procedures for the highly anticipated opening of the Robinson Fine Arts Center. Having served as Technical Director during some of the Center’s most formative years beginning in 2011, Weston’s institutional knowledge, leadership and skills add a great deal of additional strength and depth to the operations team. His career has crossed the country from Boston, Massachusetts to Las Vegas, Nevada and has covered positions from stagehand to technical director and even educator.

Tyler Cureton, Technical Director
Mr. Cureton takes the helm as Technical Director of ATTPAC’s many events and spaces. Tyler holds a BA in Theater, a minor in Communications, and holds a certificate in mediation. Previous experience includes Stephen F. Austin University as Technical Director and Production Manager; Temple Civic Theater as Technical Director, and East Texas Baptist University at Technical Director. Tyler has also volunteered in his community from Youth Pastor to the Timber Creek Youth Dream Team.

Francisco “Frank” Cortez, Theater Automation & Rigging Manager
Mr. Cortez has experience in all realms of theater. Most recently he was the Production Supervisor at The Apollo Theater, and just prior to that spent 12 years at The Long Center for the Performing Arts as the Head Carpenter/House Head Rigger overseeing all aspects of performance rigging and maintenance. He is certified as a CM entertainment hoists technician, and OSHA 10 certified.

The Philadelpha 76ers announced they are planning to build a new arena in Philadelphia’s Center City located on a piece of its Fashion District. The project will be funded privately and run by the newly created 76 Devcorp.

“The Philadelphia 76ers are a storied Philadelphia institution with a proven track record of investing in their community. That’s why we’re committed to building a world-class home in the heart of the city and creating a privately funded arena that strengthens ties within the local community through investments that prioritize equity, inclusivity, and accessibility,” Sixers owner Josh Harris said in a statement.

The total cost of the new arena is expected to be around $1.3 billion with the expectation that it will produce $1.9 billion in “overall economic output” and $400 million a year to help Philadelphia’s “economic growth and stability.”

The Sixers and Flyers currently play in the Wells Fargo Center, an arena that first opened in 1996 and is located in south Philadelphia. According to Harris’s plan, this new arena would move the Sixers north, closer to the center of the city.

Harris named David Adelman, the CEO of Campus Apartments, Co-Founder of FS Investments and Founder of Darco Capital, as the leader of this new arena. Adelman said the team decided on the new location after deliberation for over two years.

“The chosen location is a key step in the process of developing a destination that provides Center City and surrounding communities with an economic engine generating activity through 76ers and youth games, concerts, events and more,” he said.

By Stadium Business

The Sodexo Live! division of catering and facilities management provider Sodexo has signed a new agreement with the French Tennis Federation (FFT) to serve as the exclusive marketing partner for the hospitality programmes of the French Open and Paris Masters tournaments.

The multi-year agreement will begin in 2023, with Sodexo Live! working in association with existing FFT partners, French agencies Factory Sport & Entertainment and Quarterback, to deliver the contract.

Sodexo Live! said landing the contact is testament to its dedicated sports travel and hospitality

division, which has expertise in designing and marketing hospitality programs for leading sporting events such as the French Open’s fellow grand slam, the Australian Open, and the last five Rugby World Cups.

Through the new deal, the three parties will seek to enhance the international reputation, especially as it pertains to the live experience, of both Paris-based tournaments.

Tennis fans will have the option to extend their experience outside the Roland Garros grounds with easier access to venues like Le Jules Verne and Madame Brasserie at the Eiffel Tower as well as the Yachts de Paris and the Bateaux Parisiens on the Seine, all also served by Sodexo Live!

The FFT deal comes after Sodexo last year rebranded its Centerplate hospitality services unit as Sodexo Live! as part of a plan to accelerate growth in Spain and the Asia-Pacific (APAC) region.

Nathalie Bellon-Szabo, worldwide CEO of Sodexo Live!, said: “I would like to thank the FFT for its trust as it backs our strategy through which we serve our customers from the sports industry.

“Our ambition is to develop our ticketing and hospitality services and to attract new customers thanks to a full experience designed from end-to-end within sports venues around the world in addition to the services we already offer. This will enable them to offer their audiences a more immersive and memorable experience.”

Factory is co-owned by former French tennis star Jo-Wilfried Tsonga, who retired from the professional game at this year’s French Open.

Tsonga, CEO of Factory, and Bruno Balaire, CEO of Quarterback, said in a joint statement: “Factory and Quarterback are honored to have been the historical hospitality partners of the French Tennis Federation for over 25 years.

“Aware of the commitment and confidence shown once again by all the FFT teams and its president Gilles Moretton, we are very pleased to be able to offer French and international company’s exceptional moments of emotion and to contribute to the success and influence of the French Open and the Rolex Paris Masters.”

By Amy Procaccini

Sodexo Live!, hospitality partner to the San Diego Convention Center, teamed up with Tortoise to launch the first-ever mobile vending robot in a convention center. The custom-wrapped mobile smart store was available to an estimated crowd of 135,000 attendees during Comic-Con International held July 21-24 at the San Diego Convention Center and marking the first in-person return of the celebrated event since 2019. As the world’s premier pop culture convention, past Comic-Con events have attracted more than 135,000 attendees.

“Entering into the convention center space is exciting, and we look forward to delighting attendees with our seamless new future-facing solution,” said Dmitry Shevelenko, Co-Founder and President, Tortoise, in advance of Comic-Con. “With Sodexo Live!’s track record in providing hospitality for some of the best and biggest convention centers in the country, we knew we could form a strong relationship to ultimately provide a fun new experience for guests.”

Tortoise’s forward-thinking technology paves a path for the future of live event and hospitality tech by allowing fans to instantly access food and beverage quickly and on-the-go, ensuring shorter lines and that fans don’t miss out on any of the action. Tortoise’s separate compartments will be stocked with California burritos (seasoned carne Asada, French fries, Pico de Gallo, sour cream and melted cheese in a flour tortilla) created by Sodexo Live! Executive Chef Sufi Karaien, as well as 20-ounce bottles of Gatorade. Additionally, Chef Sufi and the team at the San Diego Convention Center will aim to use locally sourced ingredients, often purchasing from area partners within a 150-mile radius of the convention center. The Tortoise robot boasts a vibrant design, making it eye-catching and easy for fans to spot in the crowd.

“We’re always looking to innovate the guest experience in a way that is both helpful and exciting,” said Steve Pangburn, CEO, North America, Sodexo Live!. “Tortoise gives us an opportunity to bring our fresh, chef-driven food directly to event goers in a way that is efficient and user-friendly. We know that fans are eager to attend this year’s in-person festivities, and we anticipate this innovative tech experience will be a big hit with those looking for high quality grab-and-go.”

Convention guests were able to approach the roaming low-speed cart, tap to pay with a credit card, Apple Pay or Google Pay, take their item, and go. Transactions takes less than 15 seconds to complete.

Sodexo Live!’s culinary team is also responsible for creating the popular limited-edition chocolate bars that are produced each year at Comic-Con. 1,000 of each of the four bars are sold per day, and this is the first time they will be back to purchase in-person since 2019.

Amy Procaccini is Strategic Brand Communications Manager, Sodexo Live!

By si.com

Kimberly Rometo has been hired as senior vice-president and chief innovation and technology officer for the Atlanta Hawks NBA team and its State Farm Arena home.

Rometo will oversee the technology department of the Hawks and State Farm Arena with a focus on its staff, technology infrastructure, and information systems. She will also focus on helping the organization identify and execute impactful technology category partnerships and will report to executive vice-president and chief financial officer Joel Browning.

Rometo joins the Hawks after three seasons with the NFL’s Miami Dolphins and Hard Rock Stadium, where she served as senior vice-president and chief information officer. She led the technology efforts for the inaugural staging of Formula 1’s Miami Grand Prix at Hard Rock Stadium earlier this year.

“Returning to Atlanta to work for the Hawks and State Farm Arena is an incredible opportunity,” said Rometo. “I am thrilled to lead this team who prioritizes its southern hospitality, inclusivity and customer centricity to help us deliver a world-class experience for our fans and our partners.”

Prior to the Miami Dolphins, Rometo was with AmericasMart Atlanta for 14 years holding various technology positions during her tenure. She was responsible for developing and activating tools that enabled AmericasMart’s digital transformation. For this work, she was recognized as a 2018 Women in Technology (WIT) Women of the Year Awards Honoree. Rometo started her career with AT&T in the reputable management training solution sales program.

“We are excited to welcome Kim Rometo to our organization,” said Joel Browning, EVP and CFO for the Hawks and State Farm Arena. “We believe that Kim will strengthen the organization’s technology strategy to ensure that we continue to deliver industry-leading experience for our fans both locally and around the globe.”

In Oct. 2021, Rometo was a founding member of Chief in Miami, a private network built to drive more women into positions of power and keep them there. Chief is the only organization specifically designed for senior women leaders to strengthen their leadership journey, cross-pollinate ideas across industries and effect change from the top down.

Rometo earned her master’s degree in information and telecommunication systems at Ohio University and Bachelor of Science in Communication. She serves on the Ohio University J. Warren McClure School of Emerging Communication Technologies Advisory Board.