On February 21, 2007, Rimrock Auto Group announced a 10-year, $1 million naming rights deal for MetraPark, the arena that opened in 1975 in Billings, Montana. Beginning July 1, 2007, it became known as the Rimrock Auto Arena at MetraPark.

That will change this month following a naming rights deal to name the venue the First Interstate Arena.

Ray Massie, director of marketing and sales at MetraPark, said the goal is to have the new signs up by MontanaFair, which begins August 9. Expect the venue’s other signage to change at about the same time.

Some changes are more immediate, such as the changes people will see on sold tickets identifying First Interstate Arena and not Rimrock Auto Arena.

In January, Yellowstone County Commissioners accepted the bid from First Interstate Bank to replace the expiring deal with the Rimrock Auto Group. It was one of two primary bids that were considered. The new deal is worth $875,000 over five years.

Many remember a devastating tornado that tore through Billings on June 20, 2010, that even earned a name as the Father’s Day Tornado. The arena suffered major damage and was remodeled in 2010-11 with a number of improvements including improved acoustics, more restrooms and concession areas, and easier access from the parking areas. The arena is an energy efficient building with contemporary aesthetics. On April 10, 2011, with the outer arena still under construction, Elton John played the first concert in the Rimrock Auto Arena since the tornado.

Rimrock Auto Arena at MetraPark has also been home to two teams with the Indoor Football League IFL. The Billings Outlaws played in the league from 2000 to 2010 before disbanding following the June 2010 Father’s Day tornado. In 2015, the league expanded adding the Billings Wolves but only lasted two seasons before folding. The arena seats 12,000 and is also home to numerous concerts and family shows and events.

Michael Gray will join the Kentucky Venues Sales Team at the Kentucky International Convention Center (KICC) on July 1. Gray most recently worked as a Sales and Marketing manager for the Kentucky Department of Fish & Wildlife Resources and the Tourism, Arts and Heritage Cabinet. He has 15 years of experience within the cabinet.

“I have always been a strong ambassador for the city of Louisville and all the wonderful attractions it offers,” Gray said. “I’ve worked hard to bring tourism, business, and meetings to the city. Working at KICC, I will be able to continue that mission on a daily basis.”

Before joining state government, Gray worked in the sales departments of GE, Pharmacia Corporation and Provident Bank. He graduated from Morehead State University in 1992 with a bachelor’s degree in Business Administration Marketing.

“We’re excited to bring Michael onto our team. His experience working in both the private sector and state government will be an asset as we continue to attract new and returning business to our beautiful downtown convention center,” said David S. Beck, president and CEO of Kentucky Venues.

By Sue Oxarart

SMG Worldwide announced it has entered into a partnership agreement with the Southern California Toyota Dealership Association in a new naming-rights deal for the Southern California arena located in Ontario. Formerly known as Citizens Business Bank Arena, the landmark venue has been renamed as the Toyota Arena. The naming rights agreement was negotiated through Vicki Higgins with ConneXion Partnerships and agreed upon by SMG Worldwide. The new 10-year deal begins July 1, 2019.

“We’re thrilled to be a part of the community and support this wonderful entertainment venue that has entertained so many families, sports fans, residents, and visitors over the years,” said Cliff Cummings, President of the Southern California Toyota Dealers Association. “We look forward to an active and engaged partnership to continue building relationships through the best entertainment venue in the Inland Empire.”

The 10,000-seat capacity venue is situated in Southern California’s Ontario near the apex of two major freeways, Interstate 10 and the 15 Freeway. The arena was built and is owned by the City of Ontario and since July of 2016 has been managed by SMG Worldwide. Under new management the arena has seen major improvements including a robust calendar of events. The arena hosts over 225 ticketed shows a year and sees attendance of more than 1,000,000 guests annually.

“Toyota has been an arena partner since the arena opened in 2008. Their long-standing relationship with deep roots in our community will now have new opportunities to provide truly vibrant experiences in a premier venue through live music, sporting competitions, and family shows,” said Michael Krouse, President & CEO of the arena. “We are excited to have found the right partner and look forward to the future as Toyota Arena in Ontario, California.”

Citizens Business Bank will remain a major part of the arena with a new title of the Official Banking partner. “We are excited to continue our sponsorship as the Official Bank of the Toyota Arena. Toyota will be a great name partner and Citizens Business Bank is shoulder to shoulder with them on supporting high quality entertainment in the Inland Empire.” said Chris Myers, President & CEO of Citizens Business Bank.

Sue Oxarart is Director of Marketing & Communications at Toyota Arena.

Gina Brydson, Director of Membership, gave an update about the members’ collaboration with iCommit “Due to your referrals, we’ve added 229 new members, a whopping 4% increase!  As of June 10th, our membership now totals 6,581 members – an 8% increase since February 1^st. IAVM’s members are the absolute best at spreading the word about the value of membership and why their peers should also belong. We are grateful for their continued support.”

The member referral campaign challenge is to increase membership by 10%. We are almost there. If you know a venue professional, potential allied member, professor or student that should be a part of our community, ask them to join by June 30. For each new member you refer by the deadline, your name will be entered as many times into the raffle to win one of five, $500 Apple Gift Cards. The more members you refer, the more chances you have to win!

Prizes

• The grand prize will be a complimentary registration to VenueConnect 2020 (value up to $1,000).
• Win one of five, $500 Apple Gift cards – receive one raffle entry for each new member you refer.
• The IAVM Region that adds the most new members will have one CVP application fee waived (the Region Director will choose the recipient within the winning region).

 
To ensure you are eligible to win one of the prizes, ask your applicant to do the following:

• List your name in the Application Section titled, “Who Recommended IAVM To You/How Did You Hear About IAVM?”
• Enter “iCommit” in the Promotional Code field in the online membership application.
• For new Professional or Allied members only, the $150 one-time initiation fee will be waived *

 
*Some membership types do not have an initiation fee; the dues will not be discounted

All winners will be notified in July 2019 prior to VenueConnect. Contact membership@iavm.org if you have any questions.

The Center for Exhibition Industry Research (CEIR) announced that the business-to-business (B2B) exhibition industry’s direct, indirect and induced contribution to U.S. GDP in 2018 was about $97 billion.

The yearly analysis, conducted by Dr. Allen Shaw, Founder, President, and Chief Economist with Global Economic Consulting Associates, Inc., uses a robust formula and algorithm to calculate direct, indirect and induced GDP impact from the B2B exhibitions industry spending.

Dr. Shaw explains the methodology when completing the work to establish the economic impact for the U.S. “Direct, indirect and induced impact multipliers of direct expenditure categories such as trade show services, air transportation, accommodation, and food are derived from the U.S. Bureau of Economic Analysis’ latest benchmark input/output table for 405 industry groups. This coupled with data from Freeman’s 2018 Benchmarks and Trends in Exhibit and Sponsorship Sales Study and input from the 2018 CEIR Index data for organizer revenues, the number of attendees, and number of exhibitors make up the B2B exhibition industry’s direct, indirect and induced contribution to U.S. GDP of $97 billion in 2018.”

Shaw also noted that the comparable GDP contribution calculation using this updated data and GDP impact multipliers was about $93 billion versus the previously stated $91 billion impact for 2017.

“I am very pleased to learn that the U.S. exhibitions industry continued its growth in 2018. The $97 billion represents an increase of 4.3% over 2017,” said CEIR Chairperson of the board and Promotional Products Association International Executive Vice President, Robert McLean, CPA, CAE. “This growth is an indicator of the power of face-to-face meetings as an important sales and marketing tool.”

CEIR’s annual conference, Predict, taking place at the MGM National Harbor on September 16-17, will address the most current forecast and how it is affecting the 14 industry sectors through a highly anticipated session with Dr. Lindsey Piegza of Stifel Fixed Income. Registration is open for qualified exhibition organizers.