The Birmingham-Jefferson Convention Complex (BJCC) Arena in Alabama is undergoing a name change. Beginning on Jan. 1, 2015, it will be known as Legacy Arena.

The Birmingham-Jefferson Civic Center Authority approved the five-year, $2 million agreement, and a new logo will be visible on the venue’s interior and exterior, as well as in ads, social media, and digital platforms.

“We’re proud to partner with a local institution expressing Legacy’s values, and we’re excited about the co-branding opportunities this agreement brings to both our organizations,” Dennis Lathem, board chairman of the Jefferson County Civic Center Authority, told the Birmingham Business Journal.

The 18,000-seat arena opened in 1976 and averages 36 events a year. The BJCC is home to two exhibition halls and three entertainment venues.

(Image: Facebook)

We venue managers share many similar issues, concerns, and goals regardless of our type of venue. The safety of our participants, ticket holders, partners, employees, and everyone else involved with our operations, as well as the security of our venue itself, are topics that concern us every day.

We worry about each and every event, regardless of size, location, and subject matter. We also worry if we are doing enough, and what the next big threat will be to our venue, or to any other venue—what happens to one of us happens to all of us.

And now, as we look forward to 2015 and beyond, we ask ourselves what’s missing from our venue management information arsenal. Safety and security specifically comes to the forefront as we look at how we can better protect our charges and further help our venue colleagues make better, more informed decisions.

What helps us make better decisions? Experience? Information? Both?

Nothing compares to experience, but that may not always be the case with safety and security issues. What happened in Boston during the marathon didn’t happen anywhere else previously. All venue managers took notice, and the people involved with that epic nightmare have shared their stories, response tactics, and more to help us all be better prepared should such a disaster repeat itself. They shared their experience so that we can all learn from them, adopt what might work for us, and improve our overall service and performance in new best practices. Mature industries share their knowledge.

It’s truly incredible what kind of information about safety and security is available online. You can Google just about anything, and in less than a second receive loads of results—however, BUYER BEWARE. How do you know if the information is reliable, accurate, or even applicable to venue management?

That’s where VenueDataSource comes in. How valuable is a mass of information that you must vet for yourself compared to information received ONLY from industry experts and professionals?

Shortly after you return to your offices after the holiday break, you will receive an opportunity to vet IAVM’s body of safety and security knowledge. You’ll receive an invitation to review the major security operating practices and issues every venue security professional faces and compare these to your own practices. Your security professional will be able to complete this survey in less than 15 minutes, and the results will give your team the ability to compare your venue’s practices with your peers and with the best in the business. And if your venue completes this brief survey, you’ll receive the report free.

This vitally important survey will help your 2015 to be your best year yet in the industry. You will be armed with the information and the tools to succeed.

And speaking of success—VenueDataSource has just released facts and findings from the 2014 venue industry Sustainability Report, available from IAVM headquarters. Just email VenueDataFrank at frank.ingoglia@iavm.org. This report is our final release for 2014, another great year for sharing industry research that helps you do your job.

As always, you can find us on this monthly blog, on Twitter @VenueDataFrank, in weekly newsletters discussing trends, facts, and asking poll questions, at the sector conference and VenueConnect—everywhere you VDS, you’ll find us. No matter where you go, there we are.

Our successful get-a-member campaign, iCommit, is under way. Reaching 5,000 members is within our grasp. Just a few years ago, who would have believed this was possible? With your help, we can get very close if we add 600 new members by March 31, 2015. More members means more collaboration, a bigger and more diverse network for you, and a greater pool of experts to create inspiring and motivating educational sessions at conferences.

Let’s look at it this way: If every member strives to add just one new member, we could DOUBLE our membership by March 31—certainly by the end of 2015. How exciting!

With the new IAVM Venue Group Membership gaining momentum, involvement is very easy and affordable. As of today, we have 22 venues that have signed up. So talk up this program also.

Will you commit to help IAVM build a stronger association and a bigger network of like-minded leaders? We hope so! You did an amazing job last year, so let’s continue working together to grow your association.

Click here for the new recruitment tool “Why IAVM?” This will be an excellent resource in encouraging new members to join.

What’s In It For You?

Besides feeling good about supporting the industry, for each new member you refer and who joins IAVM, your name will be entered into a raffle to win one of five, $500 Apple gift cards (generously provided by Ungerboeck Software Intl.) to apply toward the purchase of any Apple product! The more members you bring, the more chances you will have to win. The campaign ends March 31, 2015.*The gift cards will be mailed to the winners by April 30.

*To ensure you are eligible to win, make sure the new member who joins lists your name in the Application Section titled “Who Recommended IAVM To You?” and enters “iCOMMIT” in the Promotional Code field in the payment method section of the membership applications. By entering the promo code, the $150 one-time initiation fee will be waived.

If you have questions, please contact me or Summer Beday at 972.906.7441 or membership@iavm.org. We value and appreciate your support of IAVM!

(photo credit: SimpleSkye via photopin cc)

I am currently a sophomore at Kennesaw State University (KSU) in the metro Atlanta area of Georgia. I am studying marketing with a concentration in sports marketing. Kennesaw State University is a non-traditional school, meaning a very high percentage of the student population is in the work force. With that being said, it is somewhat difficult to find work in the surrounding area of the second largest university in Georgia with more than 25,000 students.

The overall goal for many students who work is to find an exciting job that is beneficial to a future career. I found a position with Night Owl Productions, which is a student-run entrepreneurial venue management group that provides support for KSU’s Sports and Entertainment Park, including the Fifth Third Bank Stadium. This is my second job and a much better fit for me than working at the mall.

I got involved with Night Owl Productions my freshman year because one, it looked like an awesome job working concerts, sporting events, and festivals, and two, because I needed some extra cash. I started out as a—what we call “crew call”—worker who only worked on the day of events. I did this for the fall and realized that the event world was something I was passionate about. The following spring, I was promoted to a part-time worker for the facilities department doing the hands-on grunt work, which I loved.

A couple months later, an opportunity arose to interview for the role of executive lead of Night Owl Productions, and I thought I might as well interview for it. Fortunately, I was blessed with the position. I think the full-time staff was impressed with my leadership qualities and could see that I was ready to work hard and eager to learn. Night Owls have a motto, “Whatever It Takes,” and I had shown that no job was too big or too small, and all jobs are important when you are helping to orchestrate events and running a venue.

We have hosted four major events this fall: the Major League Lacrosse Championship, the Backyard Bash featuring Corey Smith and Love and Theft, the Kennesaw State University Homecoming football scrimmage and concert featuring by Wiz Khalifa and Ty Dolla $ign, and our own two-day hot-air balloon festival called Owl-O-Ween. All events we host are run by students in Night Owl Productions in all aspects. We provide street teams, ticket sellers, ushers, production assistants, conversion, runners, and hospitality staff. In addition, we staff our own KSU sporting events that are hosted at the stadium. This fall, more than 66,000 fans were served and Night Owl Productions hired more than 200 students who worked these events.

We hosted our first ever Homecoming inside our stadium this year. The football team’s scrimmage was the first time the public was able to see our new NCAA Division 1 football team in action. After the scrimmage, we transformed a football field into a concert set-up in exactly two hours! The concert attracted 9,100 paying fans to see Wiz Khalifa.

Just two weeks later, we held our first ever two-day festival called Owl-O-Ween, which we stepped up from being a one day event last year. It is Atlanta’s largest costume party and only hot-air balloon festival. Over the two days, we drew 32,000 patrons into our venue, and this event was recognized by Cobb County Travel and Tourism as the “Attraction of the Year.”

I am sharing the story of my current job to highlight the importance of getting started early in the venue world. I have already been able to attend one IAVM VenueConnect conference in Oregon, which was life changing! Since I did start so early, I have three whole years to maybe be able to attend more IAVM conferences and keep contact with all the amazing venue leaders in the country I was able to network with while interning. I will have the advantage of having real-world experiences and working in a variety of positions. This job will afford me the opportunity to learn both front-of-house and back-of-house operations, as well as the business model that makes it work.

Becoming a part of the venue industry is simple as long as you start early and work hard. I started at the very bottom, but with hard work I was able to earn my stripes and quickly work my way to a position of leadership. Now I am privileged to learn things at 19 years old that most people do not experience until they are much older. Getting my career started early, of course, helps prepare me for the future, but it also makes school much easier. Now I am able to relate everything I am learning in my business classes and apply it to my venue career, and also everything I am learning in the event side and apply that to my classes. Overall, I am lucky that everything fell in to my lap the way it did, or I may not have found my passion or future career.

(Image: Kennesaw State University)

The IAVM Foundation Board of Trustees collectively came together on Tuesday, December 2, to participate in the global fundraising initiative known as #GivingTuesday to raise money for the IAVM Foundation’s new campaign, “Build An Amazing Future,” focused on scholarships, internships, young professional development, and a new mid-level certification. To learn more about the Foundation and our amazing future, please visit iavm.org/amazingfuture.

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