Use Snapchat to Sell More Tickets
Snapchat averages 100 million monthly users who send approximately 400 million snaps per day. Seventy percent of college students use Snapchat, and 58 percent say they would likely purchase something from a brand if a coupon was sent to them through the app.
Those are just some of the interesting facts you can learn via TicketForce‘s recent social media webinar, “How to Use Snapchat to Sell More Tickets.”
“Snapchat helps you create awareness for your organization, the events you host, and the tickets you sell,” the host said during the webinar. “[It also] creates a sense of urgency and excitement among users because content is only available for a short time.”
Check out the video below to learn more about Snapchat, how to set it up for your business, and how you can use it to market and sell tickets to your events. And for even more info about Snapchat, watch “Why Snapchat is the New Gangster in Town (In Terms Even Your Parents Can Understand).”
(photo credit: pestoverde via photopin cc)
Green Sports Facilities Setting Good Examples
There’s a very informative article in the October issue of Buildings magazine that you may be interested in reading. It’s called “Tackle Sustainability,” and it’s about how green sports facilities are setting examples for other sites.
“It’s a huge challenge to make sustainability work at these places. Arenas aren’t occupied like an office or multifamily complex. They get a massive influx of people in a short period of time, and then they sit vacant for days,” said Steve D’Iorio, senior vice president at Jones Lang LaSalle, a firm that offers third-party property management. “Sports sites start with what’s feasible.”
One way to begin any sustainable effort is to start small, said IAVM member Scott Jenkins, general manager of the upcoming Atlanta Falcons stadium and chairman of the Green Sports Alliance.
“Easily achieved items include better discipline about turning things off when they’re not being used and implementing low-cost solutions like aerators on faucets and weather stripping on doors,” Jenkins said. “Start with a base knowledge of how you performed in the past and what’s business as usual. Then think about what you can accomplish with a new way of doing things.”
You can read the rest of the article—which features several IAVM member venues—at the Buildings website (story starts about halfway down).
Top 5 College Town Music Venues
College life can get quite boring without access to live music. Going to a venue to see a band play broke up the monotony of classes for me, and it provided inspiration and energy at times. This is the focus over at the Great Value Colleges website, where it recently published “20 Great College Town Music Venues.”
“The venues were selected for this list based on their proximity to a college or colleges, awards won and Yelp ratings,” Gabrielle Kratsas wrote. “The order in which they’re presented is not intended to imply a ranking.”
Ranking or none, here are the top five, along with quotes from Kratsas.
1. Gypsy Sally’s (Georgetown University, Washington, D.C.)
“Conveniently located just a nine-minute walk away from campus, this venue aims to prevent all that reviewers could think to complain about—lack of seating, having to wear ear plugs, lack of food and bad sightlines.”
2. Historic Tennessee Theatre (University of Tennessee, Knoxville, Tennessee)
“The interior has been completely restored, including the venue’s famous Wurlitzer organ, to its original lavish décor from when it opened as a movie theater is 1928.”
3. Urban Lounge (University of Utah, Salt Lake City, Utah)
“This 400-capacity venue has cheap drinks (between $2.50 and $5), loud music and raised VIP booths in the back for those willing to spend a little extra for nice seats and privacy.”
4. Rialto Theatre (University of Arizona, Tucson, Arizona)
“At the Rialto Theatre, you can come to watch bands, comedy, drag shows, speakers, the occasional film screening and more. Shows are mostly general admission, standing, with occasional seating in the back orchestra level.”
5. Club Congress (University of Arizona, Tucson, Arizona)
“It has an old vaudeville stage with the characteristic red curtains and ornate iron lattices. Not only is there a bar in the back of the Club—so you don’t have to leave the room—but there are plasma screens high on the walls for the viewing pleasure of those at the bar.”
Please visit Great Value Colleges for the rest of the list. And let us know in the comments your favorite college music venue.
Augmenting the Fan Experience Through Stats
Imagine knowing the exact speed a NFL player runs a route or the health status of an athlete on the field. That’s possible, or will be soon, thanks to radio-frequency identification (RFID) tags.
According to a story on The Verge, the NFL partnered with Zebra Technologies—a company that manufactures RFID-based motion tracking systems—this summer to help track various stats.
“The league’s focus is actually less on providing analytics for its member teams and more on augmenting the fan experience,” Vlad Savov wrote. “In fact, in order to ensure fairness, the NFL isn’t releasing the data it’s gathering to the teams until all 31 stadiums have installed the sensor system necessary to track the RFID tags.”
Seventeen stadiums (NFL teams in Atlanta, Baltimore, Carolina, Chicago, Cincinnati, Denver, Detroit, Green Bay, Houston, Jacksonville, Miami, New England, New Orleans, Oakland, San Francisco, St. Louis, and Washington) currently have the technology installed.
“The company describes 2014 as a ‘best effort’ year, with half the NFL stadiums being outfitted with its sensor networks and only occasional uses of the technology manifesting themselves in game broadcasts till now,” Savov wrote. “But the vision for this technology is much grander than its present state.”
Check out the rest of the story on The Verge to learn more about the bigger vision for this technology.
(photo credit: runneralan2004 via photopin cc)
Two Member Venues Receive LEED Certifications
Congratulations to two of our member venues on achieving LEED certifications!
First up, the Cleveland Convention Center has been awarded LEED for Building Design and Construction (LEED-BD+C) Gold Certification from the U.S. Green Building Council’s (USGBC). The center earned the certification for green design and construction in the areas of energy use, lighting, water, and material use as well as incorporating a variety of other sustainable strategies. For example, the venue includes a 12.5-acre green roof with extensive additional plant life and soil material that filters and reuses storm water. Also, Levy Restaurants—the exclusive food and beverage provider for the convention center—has partnered with SMG to start two honeybee colonies to produce honey for dishes in the facility.
“We have learned that the national honey bee population is in jeopardy and, last winter, nearly one-third of all honey bee colonies were reported to have died,” said IAVM member Mark J. Leahy, general manager of the Global Center for Health Innovation and the Cleveland Convention Center. “Honeybee colonies provide a vital component in the food chain and this represents our initiative to create a sustainable honey bee population onsite that can produce honey for our Levy Restaurants kitchen in the facility and pollenate plants and crops in the area.”
Next up, the Georgia World Congress Center (GWCC) is now the world’s largest LEED certified convention center. It was awarded Silver certification by the USGBC.
“We could not be happier to receive this certification,” said IAVM member Frank Poe, executive director of the Georgia World Congress Center Authority (GWCCA), the state authority that governs the GWCC, Georgia Dome, Centennial Olympic Park, and manages the Savannah International Trade and Convention Center. “Our staff has worked diligently to green our event practices, reduce our environmental impact, and preserve our facilities for future generations. This recognition solidifies our leadership role in our industry and demonstrates our commitment to the community.”
GWCCA staff created a sustainability committee in 2005 and hired Tim Trefzer as the center’s first sustainability coordinator in 2010.
“Tim Trefzer and the GWCCA Sustainability Committee did an outstanding job securing this award,” said IAVM member Mark Zimmerman, general manager of the GWCC. “We are very proud to be LEED Silver certified; this is a monumental achievement for the GWCC and the convention industry as a whole.”
(Images: Cleveland Convention Center and the Georgia World Congress Center)