The Green Sports Alliance, a membership organization of nearly 500 professional and collegiate leagues, teams, and venues, along with supporting organizations such as vendors, suppliers, and sponsoring corporations – as well as individual athletes — issued a challenge to all sports lovers: join the Alliance in the fight against climate change.
“In the current climate, we’ve gone from a state of concern to a state of emergency,” said Justin Zeulner, executive director for 
the Green Sports Alliance. “Climate change threatens the sports industry’s very existence. It has never been more urgent for the industry to take action – and it’s doing just that.
“Across the board, from owners to athletes, sports organizations are focusing their attention and resources on greening their sport. That singular focus is essential to winning in sports – and in the battle against climate change. The stakes are too high to risk inaction. Losing is not an option.”
And now, the Alliance is opening up its membership ranks to include individual fans.
“Live green or die” has been basketball Hall-of-famer Bill Walton’s battle cry for many years, and the Alliance adopted it as well. Together, the Alliance and Bill Walton urge athletes, fans, and all sports lovers to take the LIVE GREEN OR DIE ™ challenge. Anyone can go to LIVE GREEN OR DIE ™, take a pledge, commit to greater sustainability, and join the Alliance in leading the sports greening movement.
“We have the moral obligation, duty, and responsibility to do everything we can to remedy what’s happening – environmental cancers, poisoned water, and unbreathable air – all due to climate change, which is a self-inflicted tragedy,” said Walton. He urged people to take the challenge. “Get on the Green Sports Alliance express. This is not something that will happen by itself. Our success, our future, our lives depend on each of us taking positive and concentrated steps forward based on knowledge, science, and technology.”
