The iWireless Center in Moline, Illinois, is now the TaxSlayer Center after a new naming rights deal.
The 12,000-seat arena and conference center now has the online and professional tax and financial services technology company as its new partner for the Illinois Quad-City Civic Center Authority’s arena and conference center.
The venue opened as The Mark of the Quad-Cities in 1993 and became iWireless Center in 2005 as part of a 10-year sponsorship.
“We are thrilled to have TaxSlayer as our naming rights sponsor,” said Scott Mullen, executive director of the arena. “The partnership will allow us to 
continue to reinvest back into the facility keeping it looking new and incorporating new technologies for the benefit of our guests.”
TaxSlayer is a name in collegiate athletics with the TaxSlayer Bowl held in Jacksonville, Flroida, at EverBank Field and what was previously known as the Gator Bowl. The company is also active in PGA and NASCAR circles.
“We have a huge brand awareness in the southeast United States, and we have been pursuing in the last six months an opportunity to get our name out in the Midwest,” TaxSlayer chief marketing officer Chris Moloney said in a released statement. “The Quad-Cities is the perfect city for us. It’s the perfect match. It is our goal that the Quad-Cities will continue to bring first-class A-quality entertainment to one of the best mid-sized venues in the United States.”
The new deal is a reported more than $3.3 million for more than 10 years. Mullen added that a search had been ongoing for some time for a new naming rights deal and that he was pleased the deal came to fruition.
As with other naming rights deals, the transition to the new name will take place over the next few months to include logos, signage, and uniforms, and other areas.
