By Andra Bennett, APR
Experienced hospitality services professional Shanda Cartwright has joined the Fort Worth Convention Center (FWCC) as its Sales & Events Manager. In this position, Cartwright will be responsible for increasing the venue’s share of local meetings, events, and galas.
“As Fort Worth is now the 12th largest city in the U.S., opportunities for hosting more local and regional business meetings have continued to grow,” said Blake Moorman, CMP, Director of Sales & Marketing at FWCC. “Shanda’s wide-ranging experience in sports, entertainment, hotels, events, and catering – in addition to her knowledge of the market – will benefit our existing clients and introduce our venue to new customers.”
The daughter of a college football coach, Cartwright attended the University of Oregon and began her career with Spurs Sports & Entertainment in San Antonio before moving to the Broadmoor Hotel and Resort in Colorado Springs and then to the Denver Broncos. She made her way back to Texas to help open the Cowboys (now AT&T) Stadium and work with the Mavs at American Airlines Center on the 2010 NBA All-Star game. Other experiences include sales and event management at Billy Bob’s Texas, Las Colinas Country Club, The Fort Worth Club and Trinity Food & Beverage, the FWCC’s exclusive catering and concessions provider.
“Hospitality is where my heart is, and I approach sales as being a builder of profitable relationships,” Cartwright said. “Fort Worth is very much my home, as it is the first place I have ever unpacked all of my moving boxes. For someone who had to relocate every few years, that’s a significant milestone.”
Andra Bennett, APR, is Marketing Communications |Public Events Department for the City of Fort Worth.