By Stacie Bauer
Ungerboeck, the leader in event and venue management software, has added two roles on its chief executive leadership team to better position the company for accelerated growth and scale.
Jim McPherson has been promoted to the newly created role of Chief Customer Officer (CCO), and Mike Besecker joins the company as Chief Revenue Officer (CRO), effective immediately.
Ungerboeck spent the past several years making significant changes and investments to ensure the success of its customers, including expanding the Customer Success team, launching the Learning Center and professional certifications, acquiring other organizations, and leading product development.
That time was also spent on a deep look into the organizational structure with a focus on growing the business and better serving our clients as the industry evolves. Adding the new roles will elevate the company’s ability to invest in the future.
As the company’s first CCO, McPherson is responsible for the global efforts of Ungerboeck’s Professional 
and Technical Solutions and Customer Success Management teams.
“Customer success is more than one team or one department – it’s our compass heading and ethos,” said McPherson. “Establishing the role of CCO further emphasizes and crystallizes that, company-wide, everything we do is to help drive successful customer outcomes and experiences.”
With over 22 years of experience leading software companies and building sales and revenue management teams, Besecker is a transformational revenue leader and operating executive with a passion for building, leading, and scaling global sales and account services organizations.
As CRO, he will focus on sales development and growth in the market segment strategy and building sales and business development globally.
Besecker will lead a global team of account executives, account managers, solution engineers, sales development representatives, and commercial operators responsible for the entire customer revenue lifecycle.
“I’m thrilled to be joining such a passionate team dedicated to customer success and the entire customer journey,” Besecker said. “I look forward to extending our lead position in the event management SaaS industry while living our mission of ‘empowering people who bring people together.’”
Ungerboeck President and CEO Manish Chandak said adding the two roles reflects the company’s commitment to investing in growth and customer success. Having the right team in place will take Ungerboeck to the next level in its evolution.
“Mike as Chief Revenue Officer, with his deep expertise in sales and revenue management, will help us scale our customer acquisition and account services by building a global team with tools and techniques that make us efficient and effective,” Chandak said.
“And Jim as Chief Customer Officer, with his passion for customer success, will help us further elevate customer satisfaction,” he continued. “Jim brings market-leading practices, knowledge, and training that will enhance the services our knowledgeable and experienced Customer Success team provides.”
Stacie Bauer is Event & Sponsorship Coordinator, Marketing, for Ungerboeck.
