Tix Ticketing is rebranding as Tixly as it continues to expand its global operations Hrefna Jonsdottir will become Managing Director of Tixly – taking over from founder Sindri Finnbogason.
“With the goal of simplifying our brand and uniquely proclaiming our values of simply innovative software for 
culture ticketing, we are changing our name and will from today be known as Tixly,” said Hrefna Jonsdottir, who is ascending to role of Managing Director as founder Sindri Finnbogason shifts gears to become the company’s Head of Product.
The company also announced that it is adding to its board a Ticketmaster Inc veteran. Kjell Arne Orseth previously was an executive at Ticketmaster for 17 years, serving in various roles within the global ticketing giant, most recently as its Executive Vice President International. He will, effective on November 1st, be taking over the role of chairman of fast-growing Tixly.
“We believe that under this new global brand and leadership we are ready for the next chapter in Tixly´s evolution. “We believe no other company is adequately addressing the specific needs of cultural institutions and venues. This is the unique selling proposition that is fueling our growth within the cultural segment across Europe and our entry into North America,” said Jonsdottir, Tixly’s new Managing Director. Jonsdottir originally joined the company in 2017, having previously been on the client side as head of ticketing at Harpa Music Hall.
Sindri Finnbogason commented: “I am very excited about our current expansion, both geographically and of the product itself. There is still a lot of room to grow as more venues transfer to simpler ticketing and marketing solutions. The large number of customers in the cultural segment that have chosen Tixly, after diligently comparing our product to others, shows how a software solution that is both robust and offers simple intuitive design can gain a lot of traction in a relatively short period of time. In all the 20 years I have been in the ticketing software business I have never experienced such excitement for a product as I have for the current iteration of Tixly. I promise there is still a lot more to come as we continue to ship new modules and features all the time.”
“We want to stress that even though this seems like a lot of changes we are not changing our way of working, our service level, our focus or anything else,” said Aren Murray, Operations Manager – US. “We honestly believe that this change will make us even better. We will continue to be dedicated to performing arts venues and culture houses and we will continue to focus on providing exceptional service while growing our product with the vision of helping our clients achieve their own goals.”
Pictured from left: Hrefna Jonsdottir, Sindri Finnbogason, Kjell Arne Orseth
