By Carmen Brady
Not many people can say they’ve had a hand in the production of 8 Olympic Games, 7 Commonwealth Games, over 50 Tennis Grand Slams and Formula One events across the world, as Craig Lovett has. With a career spanning almost 40 years, it’s safe to say that Craig is one of the most experienced professionals in the area of event management, cleaning, waste management, and sustainable strategies for venues and global events.
It’s perhaps these circumstances that made Craig Lovett a real contender – and ultimate winner – of the 
Major Events International Lifetime Achievement Award, recognising contributions over a whole career in the industry. The award was presented at the MEI Gala Awards Dinner in Manchester on the 26th October 2022, which Melbourne-based Craig was unfortunately unable to attend. Speaking with Craig about his win, he is humbled, chuffed and possibly a little speechless – one of the few times in his life.
As the founder and Partner / Principal of Incognitus – a boutique Event Management and Consultancy company that operates predominantly in the provision of operational, sustainable and strategic services, Craig’s impressive portfolio of events includes:
• Commonwealth Games Australia
• World Cup Polo, Sydney Polo Club
• Australian Open: Melbourne Park, Melbourne
• Masters & Australian Open Golf
• Australian Formula 1™ Grand Prix: Melbourne
• Stadium Australia: Sydney
• V8 Super cars: Sydney & Gold Coast
• The Victoria Racing Club: Flemington
• The Brisbane Cricket Ground (GABBA)
• Flemington & Moonee Valley Racecourses
• Melbourne Cricket Ground (MCG)
• Western Australia Cricket Association
• Sydney Cricket Ground (SCG)
• Etihad Stadium: Melbourne
• Tough Mudder Australasia
• Ferrari Racing Days: Sydney
• Luxury car brands: Aston Martin, Lamborghini, Masarati, Rolls Royce
• McLaren Automotive
• LS185 London Olympic Stadium
• Tottenham Hotspurs FC
• Arsenal FC
• The Rugby Football Union- Twickenham
• US Tennis Open: New York, USA
• Quiksilver Pro: New York, USA
• Davis Cup & Masters Championships: USA
• NASCAR Events and circuits: USA
• USA Formula 1™ Grand Prix
• Live Nation: USA & UK
• British Formula 1™ Grand Prix
• Wimbledon
• 2020 Dubai World Expo
• Wembley Arena & Wembley Stadium: UK
• The 02 Arena: London, UK
• Arsenal Football Club: London, UK
• French Tennis Open, Roland Garros: Paris, France
• Monza Formula 1™ Grand Prix: Italy
Craig credits his close working relationship with his brother and business partner, Paul Lovett, and his son and rising event expert, Nicholas Lovett, as part of his longstanding success. Craig’s vision to build a business capable of mobilising large numbers of people, large quantities of equipment, and creating solutions to venues and events around the globe is well renowned. His ability to instil a ‘we are part of the show’ mentality, combined with savvy business and relationship skills, has ensured a platform of loyal staff and clientele over the years.
We congratulate Craig on his MEI Lifetime Achievement Award and look forward to seeing what’s in store for his next chapter.
Carmen Brady is Executive Assistant at Incognitus in Melbourne, Australia.
