By NBA.com
The San Antonio Spurs announced that they have reached an agreement in principle introducing Frost Bank as the new naming rights partner for their home arena, which will be known as the Frost Bank Center. The arena naming rights designation will celebrate Frost’s position as the Spurs longest-tenured partner and bank, with the relationship dating back 50 years.
“We believe in San Antonio – it’s our hometown. We want this relationship with the Spurs to demonstrate 
our unwavering sense of pride for San Antonio’s rich history and its bright future,” said Frost Chairman and CEO Phil Green. “The longevity and success of both the Spurs and Frost Bank are rooted in our shared values of integrity, caring and excellence. These values ultimately help strengthen and shape our entire community. For 50 years, we have been proud to be a sponsor and a partner with the Spurs. Por Vida. Go Spurs Go!”
Frost and the Spurs first joined forces in 1973 when Tom C. Frost provided the financing necessary to move the franchise to San Antonio. Throughout the 50-year partnership, Frost has been an integral part of Spurs history in many exciting ways, including as the team’s first-ever jersey patch partner from the 2018-19 through the 2021-22 seasons and partner for the soon-to-be-opened Frost Plaza at The Rock at La Cantera, which will serve as a hub for community events to bring Spurs fans together. Frost recently expanded its W. W. White Financial Center in the East Side area that is home to the Spurs arena. Through this expanded partnership, the Spurs are excited to support Frost’s mission of pioneering financial belonging in San Antonio and beyond by increasing financial access and knowledge.
“We’re so excited to bring together two of San Antonio’s most treasured brands in a new and meaningful way to represent our community,” said R.C. Buford, SS&E CEO. “Fifty years ago, our two organizations envisioned the potential of what a professional sports team could mean for our community, and it is only fitting that we’re joining efforts to welcome fans into the home of the San Antonio Spurs. Aligning the Frost and Spurs names in such a major way celebrates both our enduring presence in Texas and our shared commitment to communities we have the privilege of serving.”
