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BC Place Becomes First Stadium in Canada to Launch Reusable Cup Program, Alongside New F&B Innovations

September 25, 2025
by Lindsey Jansen
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New offerings include an Indigenous menu item created in partnership with Chef Andrew George, and BC’s first self-serve alcohol concession

This fall, BC Place is rolling out several new food and beverage innovations, including Canada’s first stadium-wide reusable cup program. Fans at BC Place can also now enjoy a new permanent menu item, the Salmon and Bannock burger, created in partnership with renowned Indigenous chef, Andrew George. In addition, the stadium is introducing B.C.’s first self-serve alcohol concession, part of a multi-phase plan that will eventually include full self-service experience.

Reusable Cup Program Becomes a Canada First

BC Place is the first Canadian stadium to implement a reusable cup program for all draft beer, cocktails, and wine, marking the venue’s next step towards its mission to achieve Zero Waste Certification by 2026. In collaboration with Vancouver-based company ShareWares, the program eliminates the need for new materials and manufacturing for each serving, offering a more sustainable alternative to single-use recycling and composting.

After enjoying their beverage, guests simply drop their cup in the designated reusable cups bins around the stadium. After each event, cups are washed and sanitized at the ShareWares Mount Pleasant wash lab, where they are readied for use at another event.

The reusable cup program was launched as a pilot program in select areas of BC Place stadium last year and is officially in circulation across the full venue as of late September 2025.

Indigenous Offerings Added to Permanent Menu

BC Place and Sodexo Live! are making permanent a new Indigenous food item at the stadium. Initially unveiled as special feature at select events, the delectable Salmon and Bannock burger is now available at every event at the Beast on Fire locations in sections 217 and 236. Created in partnership with Chef Andrew George of the Wet’suwet’en Bear Clan and the first Indigenous Red Seal chef in British Columbia, the Indigenous menu offering is part of the stadium’s commitment to using its events and platform for promoting Indigenous culture and delivering a true local experience. Additional Indigenous menu items created in partnership with Chef George will debut as special features throughout 2025, with plans underway for a fully Indigenous-focused concession stand in the future.

Self-Serve Alcohol Concession Now Available

British Columbia’s first self-serve alcohol concession is also now available at BC Place – the first of a multi-phased launch of an eventual cashierless and checkout-free concession experience. In Phase One, launched this September, guests aged 19 and over can visit the self-serve concession area at section 215 to hand-select an alcoholic beverage, along with hot food, snacks, and non-alcoholic options, and complete their purchase via self-checkout.

Under development for Phase Two is checkout-free concession technology, a first for any venue in British Columbia. Details will be shared closer to the launch date.

The above food and beverage initiatives are available at BC Place in time for a packed event calendar to round out the year, featuring late-season BC Lions and Whitecaps FC games, the inaugural Canada Super 60 cricket tournament, and the return of FIM World Supercross Championship. The full event calendar can be found at bcplace.com/event-calendar.

Lindsey Jansen
About the Author
Lindsey is the Digital Content Manager for IAVM
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