IAVM is thrilled to introduce a new exclusive member benefit through a strategic partnership with Advantage Training, creators of the Leading the Crowd trained crowd manager program. This collaboration brings members practical, scalable training solutions that strengthen event-day readiness and elevate the guest experience across all venue types.
This new benefit underscores IAVM’s commitment to delivering education and resources that directly support members’ operational success—whether preparing seasonal staff, onboarding new hires, or developing supervisors and leadership teams.
Why This New Member Benefit Matters
Members consistently tell us that one of their biggest challenges is ensuring staff are confident, informed, and ready for the unexpected. Leading the Crowd responds to that need with training designed specifically for workers in live event environments.
With this partnership, IAVM members now gain preferred access to training that:
- Enhances event safety and situational awareness
- Strengthens crowd management and guest flow skills
- Builds communication and teamwork during high-pressure moments
- Reinforces guest experience and service excellence
- Supports consistent operational readiness across all departments
This is training that not only prepares teams—it sticks.
Leaders on the Partnership
Kim Bedier, Chief Operations Officer at Advantage Training, shared:
“At Advantage Training our goal is to provide foundational material to everyone who works in a venue, to support the creation and enhancement of great guest experience. Partnering with IAVM provides venues access to content that helps them build a strategic approach and be better prepared to respond when it matters most.”
Trevor Mitchell, IAVM President and CEO, emphasized how this partnership strengthens IAVM’s commitment to its members:
“Training is one of the most meaningful ways we can support our members’ success. This partnership with Advantage Training expands access to education that is practical, scalable, and immediately applicable. Leading the Crowd helps our members build teams that are confident, prepared, and centered on delivering exceptional experiences. We are excited to provide this valuable new benefit to the IAVM community.”
Strengthening the Member Experience Today and the Industry Tomorrow
This new member benefit reflects IAVM’s ongoing mission to inspire, educate, and connect venue professionals with resources that support operational excellence and industry advancement. By partnering with Advantage Training, we are helping venues build stronger teams and more resilient operations, all while keeping the guest experience at the heart of every event.
Want help integrating Leading the Crowd into your training strategy? Stay tuned for upcoming webinars, onboarding guides, and member-exclusive opportunities!
