From Fitbits to smart watches to Disney’s MagicBands, companies are lining up to know more about you all in the name of customer and guest experience. Let’s add Lightwave to that list.
Lightwave is new wearable that debuted at the 2014 South by Southwest conference in Austin. Attendees at a Pepsi-sponsored event linked the wristbands to personal information, such as age and hometown (the wristbands can be linked anonymously, too). The wristbands measured audience movement, temperature, and sound levels, and the DJ and audiovisual team adjusted the environment and song selection based on the information received. Lightwave uses low-energy Bluetooth for events with fewer than 500 people, or it uses a radio-signal for larger crowds. Real time analytics are available to organizers.
“At a trade show it might be used to tell you how people are feeling during a keynote or what talking points are resonating [by measuring applause levels], or what booths people are spending time at,” Rana June, Lightwave founder and CEO, told BizBash. “And that can be broken down by gender. Or it could be very helpful to know this bar has a wait, but the one over there doesn’t, and we can redirect people.”
Want to watch a short, rave-inspired promo video about this new bio-reactive device? Good, because we have it for you below.
