Pay per Laugh | TeatreNeu from edududu on Vimeo.
Barcelona’s Teatreneu comedy club doesn’t charge a cover fee. Instead, you’re charged per laugh.
The move is an effort to combat falling attendance numbers, due in part to Spanish government taxes on theatre tickets. In order to make money, though, the venue outfitted every seat with iPad that ran facial recognition software. It recorded every time a person laughed at a cost of €0.30 (about US$0.38). The max amount an attendee could pay was set at €24 (US$30).
How well did it work? Watch the video above to find out.
