Allen (TX) Event Center, one of the most diverse arenas in the Dallas/Fort Worth Metroplex, has a new
name and look. The 7,000+ seat facility is now called the Credit Union of Texas Event Center.
The seven-year naming rights agreement became effective on October 15. The deal is worth #2.2 million 
over seven years. Since 2018, Allen-based Credit Union of Texas has sponsored the city’s parks and recreation department, according to Allen City Council documents.
The arena unveiled its new brand at the Allen Americans Professional Hockey Club’s Home Opener on October 23. Fans were not only part of the first official event at the Credit Union of Texas Event Center, but they were first to experience the facility’s new lighting and audio/video systems. Upgrades include a new LED Musco Lighting system that allows the hockey team to turn the arena into a “Rink of
Red.”
