Digital marketing is an integral part of any holistic ticketing strategy. After all, you can deliver fantastic content, but if people don’t know about it, drawing a crowd can pose a challenge. The trend toward digital media ad spend has continued to grow since the offering eclipsed traditional channels in 2016. Organizations love the traceability and detailed targeting components, while consumers are served advertisements that are more relevant to their interests. Many facilities incorporate digital marketing to help spread the message of their events and get tickets into the hands of interested individuals. With eye-catching creative imagery, organizations target specific demographics to ensure that prospective fans are able to find and purchase tickets. A comprehensive, optimized digital marketing strategy is key to driving sales success.
If you’re not yet incorporating digital marketing into a comprehensive ticketing strategy, you may be behind the curve. You can make an impact and expand your audience with even a modest initial investment. For the most effective strategy, organizations can utilize programmatic marketing that reaches across all platforms: Search, Display, and Social. Organizations are pivoting this way for a reason – it’s where the fans are! By utilizing programmatic advertising, you can understand the data behind trends and optimize your spend in real time in order to sell as many tickets as possible. Advertising across all platforms truly allows you to raise the basic tenets of digital marketing to the next level and see the greatest return on your investment.
