ASM Global has appointed Alex Bowen as vice president of live entertainment.
In his new role, Bowen will manage event procurement and live-entertainment bookings for ASM Global venues in New Orleans, including Caesars Superdome, Smoothie King Center, Champions Square and Shrine on Airline as well as the new Thunder Ridge Nature’s Arena in Ridgedale, Missouri.
Alex Bowen, Vice President of Live Entertainment, ASM Global
He will also oversee live-content development and booking responsibilities for venues in the Southeast U.S. region, including Brookshire Grocery Arena (Bossier City, Louisiana), Raising Cane’s River Center Arena (Baton Rouge, Louisiana), The Buddy Holly Hall (Lubbock, Texas), Pensacola Bay Center (Pensacola, Florida), Boeing Center at Tech Port (San Antonio, Texas) and more.
With more than a decade of live-event experience, Bowen has expertise in many areas, ranging from concert production, artist management and marketing to operations, event procurement and talent booking. With prior stints at several well-known entertainment venues throughout New Orleans and Baton Rouge, such as the House of Blues and Fillmore, Bowen has become a key player in Louisiana’s entertainment industry, eventually earning his most recent role as senior talent buyer for events promoter Live Nation, overseeing multiple markets and large-scale venues.
“As a native of Louisiana, Bowen has been intertwined in every aspect of the state’s rich live music and entertainment culture and throughout his career has even helped to revive venues with the caliber of talent he brings to the stage,” said John Boyle, ASM Global’s chief content officer. “Between his knowledge of Louisiana and southern U.S. regions and his deep understanding of what it takes to produce great shows, we are confident that his transition to ASM Global will be seamless; and we are excited to have him join our world-class team.”
