Mid-August marked the one-year milestone of the debut of one of live entertainment’s most technologically advanced venues that has enjoyed record-breaking attendance and along with it, world ranking in box office sales.
To date, Coca-Cola Music Hall has held 59 concerts and 43 private events with a total attendance of more than 165,000 people.
ASM Global President and CEO Ron Bension said, “Our work with Coca-Cola Music Hall is an excellent example that the 
island is ready to foster more significant alliances of private and government companies for the development of all sectors.”
Since its opening, the 4,200 capacity Coca-Cola Music Hall has featured artists such as Ednita Nazario, Caramelos de Cianuro, El Gran Combo de Puerto Rico, Stryper, Jesse & Joy, Louis Tomlinson, Gente de Zona, Toño Rosario, Ana Torroja, Camilo, Ilé, Alejandro Fernández, CNCO, Jerry Rivera, Manuel Turizo, Eladio Carrión, Noel Schajris, DJ Nelson & Alberto Stylee, Melendi, Rosario, Nío García, RKM & Ken-Y, Il Divo, Los Tres Pianistas, Myriam Hernández, Almost Queen, and Barak, among others.
It was also the venue for the Miss World 2021 International Pageant and comedy shows from Daniel “El Travieso” and “Sé lo tuyo!” with Alexandra Fuentes and Raymond Arrieta.
The three-level theater—one of the industry’s first to be cashless—features the most advanced sound system of any venue its size in the world and the most advanced fixed lighting system in Puerto Rico. Coca-Cola Music Hall quickly assembled a large team of in-house specialists to help clients with staging, audio-visual, and acoustic services, all of which are included as part of the rental fee. Other amenities include ultramodern suites, dressing rooms, Wi-Fi coverage, box office, security, ushers and cleaning, among other services.
“On behalf of the entire Coca-Cola Music Hall team, we thank the public for the support we have received in just one year. We have managed to keep the entertainment industry in Puerto Rico thriving. We showed the world that we are a world-class venue, and I am confident that we will continue to grow in the years to come,” said Jorge L. Perez, CVE, ASM Global regional manager in Puerto Rico.
Thanks to its strategic location within DISTRITO T-Mobile, visitors to the Coca-Cola Music Hall can enjoy great experiences before and after each event. The experiential complex comprises several areas, including Popular Plaza, which is an open space with state-of-the-art LED screens, restaurants, a 177-room Aloft San Juan Hotel, Caribbean Cinemas VIP, Toro Verde Urban Park with ziplines and much more.
“Coca-Cola Music Hall is a state-of-the-art performance hall that competes with the best international venues and offers locals and visitors a one-of-a-kind experience. The diversity and capabilities of its facilities and the public’s response have been key to both, the venue and DISTRITO T-Mobile’s success as the premier entertainment destination in Puerto Rico,” said Francisco Mariani, general manager of DISTRITO TMobile.
The executive director of the Puerto Rico Convention Center District Authority, Mrs. Mariela Vallines, added, “The Convention District has an ambitious plan to continue improving our facilities and expand the entertainment offered for our visitors. All our facilities have proven to be ideal for any private and public event. This first anniversary of the Coca-Cola Music Hall echoes that we are doing the right thing so that Puerto Rico
continues to develop both in the entertainment industry as well as tourism, gastronomy, and other related sectors.”
Within only five months of operation, the Coca-Cola Music Hall closed 2021 in the No. 31 position in box office sales worldwide (theater category) in Pollstar magazine’s “Year-End” results.
“We are extremely grateful to the artists and the producers for choosing Coca-Cola Music Hall as the ideal place to host their events and also to our partner PRISA Group and sponsors Coca-Cola, T-Mobile, Banco Popular de Puerto Rico, JetBlue, Visa, Evertec, Cervecera de Puerto Rico, Destileria Serralles, V. Suarez and ticketing partner Ticketera,” Perez said. “We are committed in continuing to offer a varied entertainment program in a safe environment. This is an achievement for all of Puerto Rico.”
