BEST Crowd Management Grows Portfolio with AT&T Stadium, Home of NFL’s Dallas Cowboys, and Multiple MLS Venues

April 22, 2022

by R.V. Baugus

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BEST Crowd Management — a GardaWorld company and nationwide provider of event staffing and security services — announced that it has recently secured contracts with AT&T Stadium, home of the Dallas Cowboys, as well as MLS team venues for Nashville SC, FC Cincinnati, and Inter Miami SC.

BEST will be providing services in metal detection, bag checks, access control, security rovers, and field security — plus other critical crowd management functions including customer service, ticket scanning, ushering, and concierge services. In addition to staffing home games at AT&T Stadium, BEST will also be working concerts and other major events.

“No matter the event, we know that a crowd’s energy is vital to a team’s success,” said VP of BEST Jeff

Back of a bouncer (security guard) in a nightclub during a party.; Shutterstock ID 618574103; Purchase Order: –

Spoerndle. “From planning to intervention, we facilitate crowd management to keep the event energy on track. We’re humbled by this recent growth and honored to add these world-class teams to our portfolio.”

AT&T Stadium is the largest, most technologically advanced entertainment venue in the world. In addition to being the home of the Dallas Cowboys since opening in 2009, the stadium has hosted Super Bowl XLV, the 2010 NBA All Star Game, the annual Goodyear Cotton Bowl Classic, the 2014 NCAA Men’s Final Four, the 2015 inaugural College Football Playoff Championship Game, the 2015 50th Anniversary Academy of Country Music Awards show, and WrestleMania 32.

BEST has over 25,000 employees and services 125 sports venues and convention centers in the U.S. — ranging from the NFL to the MLB, NBA, NCAA, and NHL. With headquarters in Minneapolis, Minn., and in Montreal, Canada, BEST Crowd Management is part of GardaWorld Security Services, one of the largest privately held integrated security services companies in the world.

About the Author

R.V. Baugus is senior editor of IAVM's magazine, Venue Professional. Baugus is a 12-time Quill Award winner from the Dallas chapter of the International Association of Business Communicators (IABC) and Silver Quill recipient from the Southern Region of IABC. He is devoted in his community by serving as a deacon at his church, a facilitator leading a Grief Share class, high school football public address announcer for the Irving ISD and basketball PA announcer for Nimitz High School.