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Blue Federal Credit Union Enters Partnership with Budweiser Events Center at The Ranch

December 05, 2019
by R.V. Baugus
#bluefederalcreditunion, #budweisereventscenter
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By Globe Newswire

Blue Federal Credit Union and Spectra have entered into the first year of an all-new partnership. With this multi-year partnership agreement, Blue Federal Credit Union will rebrand assets around the campus and is now the official naming rights partner for both Guest Services and The Ranch Bar & Grill with their new names becoming Blue Federal Credit Union Guest Services and Blue Bar & Grill.

Spectra, the providers of venue management, food services & hospitality and partnerships at the Budweiser Events Center at The Ranch, is excited to announce a brand-new partnership with Blue Federal Credit Union, one of the best in the country, headquartered in Cheyenne, Wyoming with 14 convenient branches in Wyoming and Colorado. Blue is currently preparing to break ground on their 15th Branch located in Erie, Colorado.

“As a member-centric organization, Blue FCU is always looking for partnerships that align with our mission of working hard, having fun and winning for our members and this partnership embodies what is important to Blue. We will leverage our brand to create a memorable experience for our members while investing in the communities we serve,” said Raj Madan, Blue Federal Credit Union’s Chief Marketing Officer.

“We could not be more excited to cultivate this new partnership with Blue Federal Credit Union here at the Budweiser Events Center,” said Keller Taylor, Spectra District General Manager. “Blue Federal Credit Union’s and Spectra‘s core values are aligned in terms of caring for our members and the communities we serve which will guide us as we create new experiences for fans who enter the arena”.

Spectra, an industry leader in partnerships deals, acted as the naming rights agent on behalf of The Ranch Events Complex and the Budweiser Events Center.

R.V. Baugus
About the Author
R.V. Baugus is senior editor of IAVM's magazine, Venue Professional. Baugus is a 12-time Quill Award winner from the Dallas chapter of the International Association of Business Communicators (IABC) and Silver Quill recipient from the Southern Region of IABC. He is devoted in his community by serving as a deacon at his church, a facilitator leading a Grief Share class, high school football public address announcer for the Irving ISD and basketball PA announcer for Nimitz High School.
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