By Celebrity Access Ticketmaster announced the launch of new technology that will provide event organizers with a new way to integrate collectible NFTs into the fan experience. According to Ticketmaster, event organizers who sell tickets to live events through Ticketmaster will now ha

The Seattle Seahawks and Lumen Field announced plans to modernize the stadium’s concessions experience with a new store powered by Amazon’s Just Walk Out technology for checkout-free shopping and Amazon One for entry and payment with palm recognition. Lumen Field will beco

By VUCommodores.com Vanderbilt University and FirstBank have signed a 10-year football stadium naming rights and campus collaboration agreement, announced Candice Lee, vice chancellor for athletics and university affairs and athletic director. Vanderbilt Stadium will be recognized as

By MLB.com The Philadelphia Phillies and KultureCity, the nation’s leading nonprofit on sensory accessibility and acceptance for those with invisible disabilities, are bringing a new sensory activation vehicle (S.A.V.) experience to Citizens Bank Park – and it could be a game changer

Major League Baseball’s Minnesota Twins announced the public launch of ARound, a first-of-its-kind stadium-level shared augmented reality (AR) platform, at Target Field in Minneapolis. This first-ever experience in a live sports setting keeps audiences engaged by capturing their