Total Includes $328.2 Million In Total Economic Impact And $101.1 Million In Earned Media Value
Temple University Sports Industry Research Center has released an economic impact study finding that NBA All-Star 2025 generated $429.3 million in total event value for the San Francisco Bay Area economy, including $328.2 million in total economic impact and $101.1 million in earned media value. The study measured economic activity from the 142,881 NBA All-Star 2025 event attendees.
For an infographic highlighting the report, CLICK HERE.
NBA All-Star 2025 took place across the San Francisco Bay Area from Friday, February 14, through Sunday, February 16. The 74th NBA All-Star Game took Place at Chase Center on Sunday, February 16, where Warriors guard Stephen Curry was awarded his second career Kobe Bryant All-Star MVP trophy.
“Bringing global events like NBA All-Star to the San Francisco Bay Area was one of our main priorities when building Chase Center and Thrive City,” said Golden State President & Chief Operating Officer Brandon Schneider. “This economic impact report confirms what we witnessed throughout the weekend: the NBA and the Bay Area community showing up in a big way to create lasting memories while providing substantial impact to local businesses.”
“San Francisco shined bright during NBA All-Star 2025, as a city that knows how to host world-class events safely and successfully,” said San Francisco Mayor Daniel Lurie. “The impressive economic impact numbers show how these events power our comeback and prove, once again, that San Francisco is a city on the rise.”
Highlights of the report include:
The $328.2 million in total economic impact generated from NBA All-Star 2025 includes over $210 million in direct spending, generated from tourism and corporate production services retained in the San Francisco Bay Area, and more than $117M in indirect and induced spending, which account for additional spending as a result of those new revenues.
Over $101.1 million in earned media value was generated for the San Francisco Bay Area driven by a total media reach of more than 28 billion.
The 142,881 NBA All-Star event attendees traveled to the San Francisco Bay Area from 40 states and 44 countries, with non-local spending accounting for 22% of economic impact.
84% of attendees stated they would recommend the San Francisco Bay Area as a travel destination, and 47% of attendees reported that their perception of the region improved after attending NBA All-Star 2025.
Over 1,700 local jobs were created, supported, or expanded due to NBA All-Star 2025 in the San Francisco Bay Area.
A total of 56,270 individuals were impacted by community programming throughout NBA All-Star 2025, and more than 200 local businesses engaged in the NBA Explorers program in the months leading up to the event.
More than $250,000 in cash prizes were awarded to emerging companies and entrepreneurs that serve the San Francisco Bay Area as part of the NBA Foundation’s All-Star Pitch Competition.
NBA All-Star 2025 was hosted in collaboration with the Bay Area Host Committee (BAHC), the region’s first long-term sports entity dedicated to uniting the Bay Area through sport by building pride, connecting communities, and reenergizing the region.
The impact of NBA All-Star 2025, released by Temple University Sports Industry Research Center, is derived from direct spending and tourism that injects new money into the San Francisco Bay Area economy from hosting NBA All-Star. Direct spending includes production cost information provided by non-local companies inclusive of all expenses related to the execution of the event and non-local attendees reporting their spending on accommodations, food & beverage, retail, and entertainment. Subsequent indirect and induced benefits from this direct spending include local corporate and business activity, tax revenue generation for the city, increased media exposure, and destination branding to promote future tourism
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