Fern, a leading provider of exhibition and event services, announced a partnership with Stephan Murtagh, The Exhibition Guy, to launch the Fern Exhibitor Success Program. This collaborative effort provides a series of custom webinars that event organizers can provide to exhibitors to help them have a more robust and rewarding event experience.
The Fern Exhibitor Success Program offers three levels of engagement and training options. Key 
components include:
The 7 Steps to Exhibition Success, which takes the exhibitor on the journey from pre-show planning to onsite and post-show follow-up to enhance their ROI/ROO.
The 9 Key Things for Last-Minute Trade Show Marketing Success, which builds on the seven steps by focusing on the small yet hugely essential things an exhibitor can do in advance of the show to attract key buyers.
All These Leads, Now What—What to Do After the Show, which focuses on post-show strategies and best-practices for lead follow up and conversion.
In addition to the webinars, event organizers have the option of purchasing blocks of 1:1 coaching that they can make available to exhibitors.
“We are delighted to have developed a strategic partnership with Fern. Having followed Fern for a long time, it’s clear that our visions for exhibitor and exhibition success are very much aligned,” said Murtaugh. “This made it an obvious choice for both businesses to not only add value to their clients but to make the exhibition industry an even better platform for all stakeholders. We look forward to working with the team at Fern on this unique & exciting partnership.”
“The success of an exhibitor’s experience at an event is something that also benefits the organizer. With more than 28 years in the exhibition business, Stephan understands what it takes to be successful on both fronts,” said Jim Kelley, Vice President, Marketing and Industry Relations for Fern. “Now our event organizer clients can pass his expertise along to their exhibitors to provide a meaningful and a tangible return that will result in higher exhibitor satisfaction levels, retention and new sales.”
