By Kate Little
As the governing body of Bon Secours Wellness Arena, the Greenville Arena District is excited to announce the renewal of its naming rights partnership with Bon Secours St. Francis Health System. An extension of the partnership for an additional five years will ensure that the award-winning arena will continue to be known as Bon Secours Wellness Arena. This renewed partnership running until 2029 solidifies the ongoing collaboration between these esteemed community partners and reinforces their commitment to providing exceptional experiences for fans, athletes, and artists alike.
Matt Caldwell, Market President of Bon Secours St. Francis, expressed his excitement about the extended 
partnership: “It’s been nearly a decade since we took over the naming rights of Bon Secours Wellness Arena, and it’s been a fantastic partnership that continues to be a source of pride. Together with General Manager Beth Paul and her staff at the Arena, we’ve continued to keep wellness as the central focus of this partnership – hosting important health screenings and community programs such as Well Walkers in addition to providing educational events like the annual Human Trafficking Symposium.”
Since the original agreement in 2013, Bon Secours St. Francis Health System has demonstrated unwavering support for the Greenville community, making a positive impact through their dedication to healthcare and wellness. The extension of this naming rights partnership underscores their continued commitment to position the arena and the city of Greenville as a premier sports and entertainment destination.
“We’ve truly used this collaboration to expand our reach beyond hospital walls and live out our mission of building healthier communities, which is why we are very excited to extend this partnership and continue working together to make a difference in our community for many years to come,” Caldwell continued.
Bon Secours Wellness Arena has established itself as a leading sports and entertainment venue, attracting a diverse range of high-profile events including family shows, concerts, sports championships, and conventions. The continued support from Bon Secours St. Francis Health System allows the arena to thrive and contribute to the vibrant cultural fabric of Greenville.
Beth Paul, General Manager of Bon Secours Wellness Arena, emphasized the importance of extending the naming rights partnership: “We are proud of our long-standing partnership with Bon Secours St. Francis Health System, and they share in our commitment to a first-class fan experience and a long-standing commitment to our community. The Bon Secours Wellness Arena has long been a hub of entertainment in Greenville, and we are fast approaching our 25th Anniversary- we are proud to enter the next chapter of community impact, together with Bon Secours St. Francis Health System.”
As part of the renewal, Bon Secours St. Francis Health System’s branding will continue to be prominently featured throughout the arena, ensuring widespread recognition of their commitment to the Greenville community. The partnership will continue to deliver community events such as Well-Walkers, health-screenings, and other wellness-oriented programs.
The arena’s continued success is a testament to the strong collaboration between these partners and their shared dedication to providing exceptional experiences for attendees.
Kate Little is Senior Account Director with Hughes Agency.
