The Charles Schwab Corporation announced the company is retaining exclusive naming rights to the home of the NCAA Division I Men’s College World Series through 2029, which it obtained from its October 2020 acquisition of TD Ameritrade. Effective in 2022, the 24,000-seat baseball stadium and entertainment complex in downtown Omaha will be renamed, Charles Schwab Field Omaha. The firm also revealed new branding signage for the venue.
The agreement with the Metropolitan Entertainment & Convention Authority (MECA) in Omaha calls for
interior and exterior signage featuring Charles Schwab branding and represents Schwab’s long-term commitment to the community, its growth and the economic development of Omaha.
“We are excited and honored to play a role in maintaining the bond the College World Series venue has with the great city of Omaha and the more than seven decades of tradition that comes with the event,” said Jonathan Craig, Managing Director, Investor Services & Marketing at Charles Schwab. “Today’s announcement signifies our continued commitment to the people of Omaha and to baseball fans from across the country who visit the city each year.”
“Between their community presence and storied success, we are certain that Charles Schwab will be an excellent naming rights partner,” said Roger Dixon, President and CEO of MECA. “We will continue to assure that Charles Schwab Field Omaha remains a top tier facility while helping to oversee its massive rebranding efforts in the new year.”
Previously named “TD Ameritrade Park Omaha”, the stadium – located in the heart of the city’s north downtown area – is a nationally recognized sports and entertainment complex which opened in 2011 and has been home to the College World Series ever since, carrying the legacy of the series in Omaha which came to the city in 1950. In 2009, prior to the facility’s completion, TD Ameritrade assumed the naming rights to the stadium for 20 years until Charles Schwab completed the acquisition of the Omaha-based financial firm in 2020.
Charles Schwab Field Omaha features a 360-degree walk-around concourse with fan-friendly views of the field. The naming rights agreement includes exterior and interior building signage as well as branding on many items as part of operations of the facility.
