The International Association of Exhibitions and Events™ (IAEE) announced it will feature a series of emerging technology solution use cases at Expo! Expo! IAEE’s Annual Meeting & Exhibition to be held December 11-13, in New Orleans, La. These Tech Use Cases have been proven in the exhibitions and events marketplace, and aim to give exhibition and event producers an opportunity to explore a wide range of solutions that answer the challenges they face in today’s fast-paced and ever-changing landscape.
The IAEE Technologies Committee is comprised of technology domain experts and exhibition organizers who provide regular insight
and feedback on current and emerging technology trends that have the potential of disrupting the exhibitions and events industry. Members of the committee identified the following key areas of interest for the case studies: Attendee Experience and Engagement; Back of House (Venue Related Tech); Lead Generation (ROI); Learning Technology; Marketing (Attendee Acquisition); Networking, Revenue Creation; Security and Compliance; and Sponsorships.
“The IAEE Technologies Committee wanted to focus on use cases that are currently impacting the exhibitions and events industry, and how they may impact the industry within the next three to five years,” said IAEE President & CEO David DuBois, CMP, CAE, FASAE, CTA. “These hands-on case studies will provide relevant, usable information about new technology applications within the industry.”
The Tech Use Cases to be featured at Expo! Expo! are:
Tech Use Case #1: Using New Mobile Technology to Increase Safety and Security
Presented by Rich Stone, CEO, EXPOCAD® by ACT
Tech Use Case #2: Increasing Attendee Engagement with Facilitated Event Networking
Presented by Ville Vanhala, Co-Founder, Brella
Tech Use Case #3: How Face Recognition for Attendee Check-in is Changing Events
Presented by Dave Bradfield, II, Vice President, Client Success, Expo Logic
Tech Use Case #4: Visual Communications – Using etech’s ShowCommand™ to Take Digital Signage from an Event Expense to an Event Revenue Generator
Presented by Tom Brandt, President, etech Events
Tech Use Case #5: How Experient Uses Your Guest’s Behavior to Drive Results
Presented by Aaron Dorsey, PMP, Sr. Director, Strategic Client Technology, Experient, a Maritz Global Events Company and Jamie Murdock, VP, Sales, Experient, a Maritz Global Events Company
Tech Use Case #6: COMPUTEX Taipei 2018
Presented by Emilia Shih, Executive Director of Exhibition Department, TAITRA
All tech use cases collected by the Technologies Committee and edited by Dahlia El Gazzar (Dahlia +), are catalogued in a searchable website, IAEE’s Tech Guide, launched earlier this year. This growing collection of over 50 use cases provides show organizers with a comprehensive and growing library of relevant and emerging technology applications taking place in the industry.
