Premium experiences company Legends has announced the appointment of Melvin Lenzy as chief brand and innovation officer, while Matt O’Neil has been named chief content and experience officer.
Lenzy (pictured left) and O’Neil (pictured right) will manage marketing, creative, content,
communications and events for the company, each focusing on different business verticals with the goal of helping drive business growth and revenue. They will work with Legends’ clients to provide marketing and branding consulting to heighten the customer experience and develop revenue-generating strategies.
Lenzy has 25 years of strategic marketing experience and has worked with companies such as the NFL, EA Sports, Konami and Nike, where he spent 15 years of his career. He most recently served as the global head of marketing for the NBA2K franchise.
O’Neil previously oversaw all facets of marketing, media and content creation, and game entertainment for the Dallas Cowboys NFL team and Major League Soccer’s New York Red Bulls. For the past five years, he ran his own content and marketing agency, Ichi Go.
