Mulberry Marketing Communications and the Global Biorisk Advisory Council™ (GBAC), a Division of ISSA, have won a platinum Hermes Creative Award for the launch and promotion of the council’s GBAC STAR™ Facility Accreditation program. The Hermes Creative Awards program is an international competition for creative professionals that is administered by the Association of Marketing and Communication Professionals (AMCP).
Mulberry and GBAC have been recognized within the Public Relations/Communications category. Over the 
course of the last year, Mulberry has helped GBAC position its accreditation program as the gold standard for prepared facilities.
“This campaign has exceeded our expectations and is a testament to the immense value that GBAC STAR Facility Accreditation offers facilities and their cleaning professionals,” said Mulberry CEO Matt Serra. “We would like to congratulate GBAC and GBAC STAR’s partners for their hard work in bringing cleaning, disinfection and infection prevention to the forefront when it is needed most.”
Launched in May 2020, GBAC STAR Facility Accreditation is designed for facilities of all types and sizes, and allows accredited facilities to display a seal to give customers and employees confidence that they know how to prepare for, respond to and recover from biorisks such as the novel coronavirus. Mulberry’s strategic counsel and media relations efforts helped GBAC STAR consistently secure trade, local and Tier 1 media coverage and helped shape conversations around cleanliness.
GBAC initially sought to have 2,000 facilities committed to the accreditation program in 2020. By the end of the year, more than 1,400 organizations had completed accreditation and over 2,900 more had committed to the process. Additionally, GBAC had formed more than 80 partnerships to support GBAC STAR adoption.
