By Britaney Wehrmeister
The Overland Park Convention Center announced the OPCC Exhibition Advantage, a full-service program designed to show appreciation, reduce costs, and elevate the show experience for convention and trade show producers, exhibitors, and general service contractors.
The first of its kind, program details include a cash back loyalty program, 50% discount at concessions, 
free internet access and digital content displays, live camera feeds in show office, time lapse video, equipment and tool sharing, swag bags, complimentary coffee and snacks, and much more.
“Venues have always talked about the tremendous economic benefit exhibitions have on destinations,” said Brett C. Mitchell, CVE, general manager of the Overland Park Convention Center. “Our team wanted to do more than talk—we wanted to make a difference, so we created the Exhibition Advantage program. By listening to our clients and service partners, we identified areas we could add value and eliminate pain points. The program targets the three key members of the exhibition industry: show producers, exhibitors, and general service contractors.”
Benefits for show producers include:
Cash back loyalty program
50% discount at concessions
Live video feeds and time lapse footage
Free access to digital marketing displays
Referral program (up to $10,000)
Concierge service for local food and attractions
Complimentary marketing services to cultivate growth
Free high speed internet access
Swag bags and complimentary coffee/snacks
Benefits for exhibitors include:
50% discount at concessions
Referral program (up to $10,000)
Free high speed internet access (wireless)
Tool sharing (drills, wrenches, ladders, etc.)
Dedicated exhibitor utility room
Concierge service for local food and attractions
Swag bag giveaway and complimentary coffee/snacks
Benefits for general service contractors include:
50% discount at concessions
Referral program (up to $10,000)
Dedicated storage for show equipment
Equipment sharing (lifts, vacuums, flatbeds, etc.)
Free high speed internet access (wireless)
Complimentary coffee and snacks
“As a show producer, I’ve been organizing our biannual events at the Overland Park Convention Center for the last two decades,” said Jonathan Mize, CEO & president of Blish-Mize Co. “I can’t think of any convention center in the United States who is providing what Overland Park is offering today with this new service. The Exhibition Advantage program is a game-changer for us, with so many amenities and providing good return on investment for all involved. It’s just another reason why they are the Best Small Convention Center in North America. With top-notch facilities, great staff, and this new program, we look forward to returning to the center for many years to come.”
To qualify for the Exhibition Advantage program, the event must have at least 60,000 gross square feet (exhibit hall space) with a minimum required spend of $80,000 or more, and peak room nights of at least 150 or more.
For detailed information about the Overland Park Convention Center Exhibition Advantage program, please click here.
