By Jocelyn Postrado
The Sacramento Kings NBA basketball team has partnered with US-based software company Glowing to offer a modern way for fans to communicate with staff via text messaging before, during, and after games and events. Glowing’s messaging solution will be used to heighten the Kings’ fan experience on game days. The team began offering the messaging solution for premium suite holders and has now expanded it to road trips as well as groups in attendance.
It is hoped the partnership will offer messaging to every fan that enters the Kings’ Golden 1 Center 
arena for any game or event. “”As we continue to strive to provide the best fan experience, the Glowing platform allows us to take our premium service to the next level,” said John Rinehart, the Kings’ president of business operations. “Not only are we able to engage directly with our fans in real-time to share information and answer questions but we can provide ‘anticipatory service’ to ensure a positive and seamless experience.”
The Kings began offering the messaging solution to their premium account holders and have expanded to use it during road trips as well as to groups in attendance. The aspiration is to offer messaging to every fan that enters the arena for any game or event.
“We have always had a keen eye for the stadiums and arenas vertical because those venues do not have a sense as to who is actually in attendance nor the ability to message attendees directly,” said Glowing, Inc. CEO Jasen Lew. “As industry leaders in technology innovation, especially that revolves around the fan experience, the Sacramento Kings are a perfect partner to deliver our easy-to-onboard messaging solution. As we closely monitor and adjust to growing fan engagement, we look forward to our continued partnership with the Kings to develop a best-in-class, leading-edge solution for all of their fan needs in our ever-evolving world.”
Jocelyn Postrado is with Glowing, Inc.
