Wendy Zajack, PhD, Faculty Director & Associate Professor of the Practice, Georgetown University School of Continuing Studies, will be presenting “Multigenerational Communication” at SES 2025.
With over 20 years of experience in public relations, marketing, media relations, and internal communications, Dr. Wendy Zajack thrives on making complex topics easy to understand, exciting, and relevant to broad audiences. Wendy is a faculty director and associate professor of the practice for a master’s level Integrated Marketing Communications and the Design Management Communications program at the Georgetown University School of Continuing Studies. She is an active blogger and enjoys speaking at industry conferences and universities about the power of branding and communications, personal branding, salary negotiation, business marketing trends, the importance of ethics, online education, and education technology as well as educating millennials and Gen Zs.
Read on for our Q&A with Wendy.
What can SES 2025 attendees expect to learn at your session?
I plan to explore one of my favorite topics, multi-generational communication in the workplace. Communication is always a challenging part of life, but once you add generational differences to the mix things really can get complicated. In my session we will talk about the different communication styles of each generation, but also how they may be alike as well. We all bring our generational (and cultural) ideas about what good communication looks like, but like love languages, there isn’t a one-size-fits-all approach. This will be an interactive session where we will workshop real-world problems we are having and work together to find solutions that work.
In your 20 years of experience in public relations, marketing, media relations, and internal communications, what have you found to be the most important aspect of communicating in the workplace?
I have always believed this, but now more than ever … in today’s over-scheduled, time-challenged, distracted world … you have to communicate more than you think you do. You need to work harder to get the attention of anyone—even your employees—so repeating the message multiple times, in multiple ways matters. I have often said to executives even though you might be saying something for the 10th time it may be the first time someone you are saying it to is hearing it. We need to be clear, concise, and constant 🙂
What is the best advice you’ve received?
Stay curious. The older I have become the more I have leaned into this. I find that the more you explore the more you want to continue to learn and the more you are interested in.
What’s the last book you read?
I love reading and yes while I do read on my Kindle—I prefer paper. The last fiction book I read was “The Ferryman” by Justin Cronin and the last non-fiction book I read was “Revenge of the Tipping Point” by Malcom Gladwell. I read every night before bed—it is the best way to calm down my extremely messy brain.
Please join us at SES 2025!
When: April 6-9, 2025
Where: Georgetown University, Washington, D.C.
“Multigenerational Communication”
Wednesday, April 9 | 1:30 PM – 3:00 PM
