By Enzo Carannante
The Siouxland (IA) Expo Center is getting a new name as a result of a multi-year partnership with Seaboard Triumph Foods. The venue is being renamed the Seaboard Triumph Foods Expo Center, effective immediately, according to OVG360, whose Global Partnerships’ team brokered the deal. OVG360 provides booking and management services and sales efforts for the Expo Center.
The naming rights agreement includes a variety of assets such as a new name and logo for the facility, branding integration throughout the Seaboard Triumph Foods Expo Center space, and other internal signage to be unveiled at a later date. Transition to the new name has been completed.
“We are pleased to enter into this partnership with Seaboard Triumph Foods,” said Dirk Lohry, President of the Expo 
Center Board. “With Siouxland’s strong history in the stockyards, working with a community partner that shares our values and history is important to us.”
Since opening in September 2020, the Seaboard Triumph Foods Expo Center has hosted over 1,500 events, including the Siouxland Volleyball Showdown, Midwest Pool Tournament, Home Builders Association of Greater Siouxland’s Home Show, Heartland States Basketball Championship, and more. The Expo Center is also home to the Sioux City Parks and Recreation Department.
“This is only the beginning for the expansion of our roots in the Siouxland community,” said Frank Koekkoek Jr., Vice President and General Manager of Seaboard Triumph Foods. “Our hopes are to continue to support the community that our team members reside and work in, and this partnership does exactly that.”
“We are excited to be forming a long-term Naming Rights partnership with Seaboard Triumph Foods,” said Oak View Group’s Meghan Carannante, OVG360 Global Partnerships Director. “Seaboard Triumph is dedicated and committed to the Siouxland community, and we are eager to be working alongside a well-respected community partner.”
Enzo Carannante is Assistant General Manager & Director of Marketing Tyson Events Center / Fleet Farm Arena & Orpheum Theatre
