By Paul Pettas
Sodexo Live! announced the addition of Nicole Hobby as its new Vice President of Marketing for North America, effective immediately.
An experienced and well-respected industry professional, Hobby will lead a growing North American marketing team with ambitious marketing goals, as the company affirms its position as the leading hospitality partner to the world’s most iconic venues.
Hobby is well-versed in the live events and entertainment space, having most recently spent 18+
years with Ticketmaster across a variety of roles, and previously serving for over a decade in a senior leadership role for Feld Entertainment.
At Ticketmaster, she was tasked with developing an event portfolio delivering end-to-end strategy, event marketing, design, production, content, and execution of all events connecting audiences to the Ticketmaster brand in a passionate and strategic way, collaborating closely with Product Marketing, MARCOM, and Creative Services Teams.
In this new role, Hobby will focus on the deployment of Sodexo Live!’s brand positioning, value proposition and brand as well its digital-first strategy and offer development and will participate in the creation of new services. She will also be heavily involved in helping drive new business, retaining and cross-selling to existing clients.
Based out of Denver, Colorado, Hobby will work closely with CEO Steve Pangburn and all members of the executive leadership team at Sodexo Live! in North America and liaise closely with global colleagues as well.
An avid outdoorswoman, Hobby is a graduate of New Mexico State University.
Paul Pettas, APR, is Vice President, Brand & Communications for Sodexo Live!
