New Year’s Resolution: To be green, or not to be green? That is the question.
According to recent studies, the trend continues to be that it is popular to “be green” in every aspect of business. And not only is it popular, but it is expected. From a recent public opinion poll, “more than 90 percent of Americans say it’s important to recycle, moderate household use of energy, and conserve water” and “three in five Americans say they will make a New Year’s resolution to live a ‘greener’ or more environmentally friendly lifestyle in 2015.”
However, there are more than just a couple of us that may feel guilty about not being sustainable in our personal lives…and we are not alone. Turns out that the corporate VP for McDonald’s still loves to drive his 1960’s Ford Mustang, Sodexo’s VP for corporate social responsibility admits to drinking bottled water, and the program manager of energy efficiency and sustainability for Yahoo! only drinks coffee from disposable paper cups. See this link for some more interesting admissions: http://www.greenbiz.com/article/unsustainable-guilty-pleasures-greenbiz-executive-network
But it is the start of a brand new year, so anything is possible. We on the IAVM Sustainability Committee want to know—what will you resolve to do?
