A study in the Journal of Marketing shows that a scent’s “temperature” in a store can affect what and how much a customer buys. “People smelling warm fragrances such as cinnamon feel that the room they are in is more crowded, and feel less powerful as a result,

Senses have contributed to humanity’s survival over thousands of years. Our eyes and ears, for example, help us navigate within a chaotic world, guiding us around dangerous spots or noticing friendly faces in a crowd. Smelling is another sense that you probably don’t pay m