Toyota Arena in Ontario, CA, announced a new partnership with Stater Bros. Markets. Guests of the arena are now able to experience the new branding of the North Patio, which will include live concerts featuring local bands and up-and-coming professional talent.
“We are thrilled to welcome Stater Bros. Markets as a partner to Toyota Arena,” said Michael K.
Krouse, President & CEO. “It’s a natural fit – this is our community’s grocery store of choice, and the amazing Stater Bros. Charities provides non-profit organizations in our local region with support. We are on board to help as well.”
The marketing amenities this partnership provide Stater Bros. include a presence on several assets including the arena’s Interstate 10 marquee, overhead LED scoreboard, television monitors throughout the facility, website, and more. The relationship created through this agreement will also provide benefits for Toyota Arena guests, including new Stater Bros.-inspired food and beverage options.
The benefits to the community will go beyond lifestyle and entertainment, however. Stater Bros. and Toyota Arena recognize the important role they play in the overall development of the City of Ontario. The city’s vigorous commercial and residential growth, and its status as a destination location will result in economic growth, jobs, and a thriving community. The partnership will also open up new opportunities to support the giving efforts of the market’s non-profit charitable arm, Stater Bros. Charities.
“This really is an exciting day for the entire Stater Bros. team. As a company, we work hard to establish great business relationships, and with Toyota Arena, we’ve found an excellent partner,” said Stater Bros. CEO Pete Van Helden. “I look forward to the new opportunities our partnership will bring and its benefits for the city of Ontario and the Inland Empire as a whole.”
