By Sue Oxarart
Toyota Arena announced the hiring of Denise Gonzales to the position of director of booking. This new position for Toyota Arena was created to provide a dedicated focus on booking events for the venue. “We are pleased to welcome Denise to Ontario and look forward to her expertise in managing our entertainment calendar,” said Michael Krouse, Regional Vice President of SMG Worldwide. “Her vast experience and contacts in the entertainment industry, in addition to her knowledge of our region in Southern California, will ensure we will continue and exceed our guest’s expectations for a full calendar of concerts, family shows, and sporting competitions.”
Gonzales, a Southern California native, started her new role on June 21. She began her career in the live 
entertainment industry as a booking intern at Live Nation. There she worked her way up to booking assistant for House of Blues West Hollywood and Anaheim, and tour project manager shortly thereafter. During her eight years employed at Live Nation, Gonzales managed bookings of a variety of events in a multitude of music genres including rock, pop, hip-hop, metal, punk rock, emo, Latin, country, and J-Rock as well as non-traditional, non-musical events. In 2017, Gonzales took the director of booking and entertainment role at ArenaNetwork, where she worked vigorously to drive more content to arenas across the country. Her efforts and persistence have resulted in numerous successful events at ArenaNetwork member venues over the past four years.
Gonzales was born in Monterey Park and grew up in La Puente. She and her family moved to Chino prior to her freshman year in high school. She has a bachelor’s degree in Communications with an emphasis on Entertainment from California State University, Fullerton.
Sue Oxarart is Director of Marketing and Communications for the Greater Ontario Convention & Visitors Bureau and Ontario Convention Center.
