Ungerboeck Software announced the launch of a venue-focused, e-commerce solution for exhibitor sales and service.
The Exhibitor Service Center works to increase the volume and value of exhibitor orders while simultaneously improving communication with exhibitors and operations alike.
“Exhibitors are demanding a true Amazon-type experience while buying their services and I am excited that our venue customers will now be delivering that,” said Ungerboeck Software CEO Manish Chandak. “This product puts venues back in the driver’s seat in terms of exhibitor sales and revenue. With marketplace features like this, it’s just an incredible opportunity to open the floodgates on a whole new revenue stream.”
Services like electrical, internet, security, rigging and items such as furniture and catering are presented via a branded website with a familiar, Amazon-like user experience. Recommendations, suggestions, required services, related upgrades and bundled packages make upsells and cross-sells easy and natural, while the ability to designate featured items draws attention to best-sellers and offerings with higher profit margins. Easy access to important information like deadlines for advance and standard pricing cutoffs, item descriptions and instructions cuts down on time-intensive back and forth with exhibitors, while the immediate availability of submitted orders in both the Ungerboeck database and to the operations team eliminates confusion with venue staff.
“The real value of the solution is that it ties the front-end experience to all of order processing including payments, inventory, item placement and delivery times,” said Ungerboeck Vice President of Product Marketing Shannon Terrill. “Just in the short time it’s been available to our Beta users and early adopters, there have been some significant year-over-year increases in exhibitor sales and satisfaction – and this is all as they’ve spent less time and energy focused on exhibitor sales and service.”
